US-NY-New York
Job ID
Schedule Type
Full Time
Vice President/Executive Director
Consumer Banking
Consumer and Commercial Banking Division
Brand Mgmt / Communications
Employment Type



In Goldman Sachs Bank USA, we offer a wide range of solutions to help our customers meet their financial goals. Our teams seek to provide the highest level of customer service and support in everything we do. The Bank offers high yield savings accounts and a variety of loan products to individuals and private bank, corporate and community clients. Our savings products include an online savings account and certificates of deposit in a variety of terms.


Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.


Digital Finance, a subdivision of CCBD, is composed of the firm’s digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm’s first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 147-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity.


Creative writer who has the ability to take ideas and business objectives and turn them into simple, straightforward messaging for potential and current customers. We’re looking for someone with range – a writer who’s comfortable leading one of our product’s copywriting needs, assisting with product content strategy, pitching in on creative brief writing for our external content agency, and fulfilling other writing needs that arise.


This writer will be responsible for maintaining a consistent brand tone and voice across the product platform and email channels for a direct-to-consumer online bank. This person will take direction from VP of Content Strategy and work closely with product managers, strategists and designers.


  • Fulfill all product-specific copy needs: landing pages, application pages, onboarding content, customer dashboard, and both servicing and marketing emails.
  • Work with product managers and designers to identify testing opportunities, funnel optimization projects, and other product enhancements.
  • Develop creative briefs for external content agency, plus identify new content ideas that are on strategy.
  • Assist on both back- and front-end content strategy as the brand looks to extend its current content offering.
  • After content reaches marketplace, work with VP of Content Strategy to obtain results and partner with product Marketing leader(s) to refine messaging and recommend refinements to further improve performance.

Desired Characteristics:

  • Experience maintaining a brand’s tone and voice at every customer touchpoint
  • Able to exercise good judgment regarding projects and initiatives and other company-related efforts with general guidance from VP of Content Strategy
  • Experience writing in a heavily regulated industry
  • Thinks holistically about content and messaging
  • Able to communicate challenges as well as help solve them
  • Level-headed team player, flexible and a fast thinker, especially during critical times
  • Ability to balance strategic focus with tactical implementation and execution
  • Strong interpersonal, organization and planning skills
  • Strong verbal and written communication skills
  • Strong judgment and effective management of reputational risk
  • Creative thinker with experience in conceptualizing ideas and successfully executing them
  • Comfortable in a startup, fast-paced environment that involves working on multiple writing assignments at a time.

Eligibility Requirements:

  • 3-5 years product copywriting for an agency or brand.
  • Content strategy experience a plus.
  • Prior experience in the financial services industry is helpful.
  • Please provide a link to or PDF attachment of an online writing portfolio.


The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

© The Goldman Sachs Group, Inc., 2017. All rights reserved
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.