Marketing Analytics - Pricing & Forecasting

Job ID
Schedule Type
Full Time
Consumer Banking
Consumer and Commercial Banking Division
Strats & Analytics
Employment Type



In Goldman Sachs Bank USA, we offer a wide range of solutions to help our customers meet their financial goals. Our teams seek to provide the highest level of customer service and support in everything we do. The Bank offers high yield savings accounts and a variety of loan products to individuals and private bank, corporate and community clients. Our savings products include an online savings account and certificates of deposit in a variety of terms.


Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.


Digital Finance, a subdivision of CCBD, is composed of the firm’s digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm’s first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 147-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity.


Marcus sees an opportunity to leverage our competencies in technology and analytics and provide accretive returns without the burdens of legacy costs and fixed infrastructure. As part of this opportunity: 

  • You will be part of the Marketing Strategy & Analytics team within the consumer lending business, where you will contribute to the development of customer segmentation, marketing, targeting, as well as the evaluation of new data sources to perform advanced analyses
  • You will be responsible for performing advanced analytics to drive market-pricing decisions
  • You will be responsible for developing and implementing a sound forecasting methodology to enable tracking originations on a daily basis, which will be analyzed to drive incremental growth
  • You will carry out market data analyses to study opportunities in the industry and identify new products/areas where Marcus can increase its market share
  • You will build models that help predict customer behavior which enables better targeting and conversion
  • You will be responsible for working with acquisition channel owners to understand and size growth initiatives, facilitating business planning in the long term
  • You will make recommendations on product, pricing, creative, segmentation, channel management, bidding
  • You will leverage methods from diverse disciplines to gain customer insights, draw conclusions and work with business partners to put those insights into action
  • You will work closely with business partners, technology and modelling teams to evaluate new and alternate data sources as well as analytical tools


  • Advanced degree (Masters) in quantitative areas like Applied Math, Statistics, Engineering, Computer Science or related disciplines as well as Marketing line experience
  • Hands-on experience with direct marketing, segmentation, pricing, creative strategy development, market research
  • Prior strategy experience in lending business / marketing analytics is preferred
  • Experience working with large data sets and and Big Data tools and stack (e.g., Hadoop, etc.).
  • Experience with one or more modeling tools (R, Matlab, Octave, SPSS, SAS) and one or more mainstream programming language (Python, Java, C, Scala, C++, etc.)
  • Strong project management skills; self-driven; ability to work independently and cross-functionally
  • Experience working in a start-up business or a new business line within a larger organization is preferred.


The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

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Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.