CRM Campaign Analyst

Location(s) US-IL-Chicago
Job ID
Schedule Type
Full Time
Consumer Banking
Consumer and Commercial Banking Division
Business Unit
ODP Marketing
Employment Type



In Goldman Sachs Bank USA, we offer a wide range of solutions to help our customers meet their financial goals. Our teams seek to provide the highest level of customer service and support in everything we do. The Bank offers high yield savings accounts and a variety of loan products to individuals and private bank, corporate and community clients. Our savings products include an online savings account and certificates of deposit in a variety of terms.


Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.


Digital Finance, a subdivision of CCBD, is composed of the firm’s digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm’s first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 147-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity.


In your role you will report to the VP Portfolio Marketing, and be responsible for managing all aspects of CRM campaign analysis and reporting.  The CRM analyst is tasked with the analysis of all portfolio marketing and other customer communications ensuring alignment with the business’s overall goals and objectives. The Analyst, CRM drives continuous efficiency and improvement within the marketing operating processes (i.e., SOP development, proper governance over marketing processes, and workflows).


Essential Responsibilities:

  • Identify user needs from user requests and develop strategies by which to meet those needs.
  • Critically evaluate information from multiple sources and clearly indicate quality of final analysis.
  • Communicate complex data in comprehensible ways.
  • Determine, implement, and evaluate business metrics to meet ongoing organizational or customer information needs.
  • Analyze and report on complex data to meet customer needs.
  • Define, automate and streamline portfolio marketing processes for the purpose of optimizing customer relationship campaign reporting.
  • Create and manage KPIs for areas of responsibility to ensure we are meeting growth and efficiency targets.

 Basic Requirements:

  • Experience working with employees, customers and management, across multiple workstreams to meet time bound deliverables.
  • Analytical skills to be able to solve problems that may come up during a typical work day. You will be analyzing data and making decisions that affect the project on a regular basis.
  • Bachelor’s degree.
  • Experience managing vendors and performance. Proven record in driving business outcomes through digital marketing channels.
  • Ability to optimize project investment and efficiency through data-driven results.
  • Proficient use of JIRA, Excel (Macros, Pivot table, VBA), PowerPoint.

Desired Characteristics

  • Strong Project Management background.
  • Strong organization, communication and critical thinking skills.
  • Strong communication and presentation skills.
  • Strong implementation/execution experience.
  • Ability to effectively manage complex and/or multiple projects to completion on time and on budget.
  • Strong sense of urgency and attention to detail.


The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

© The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.