• CIMD - Personal Financial Management - Growth Marketing- Associate - New York

    Location(s) US-NY-New York
    Job ID
    Schedule Type
    Full Time
    Consumer Banking
    Consumer and Investment Management Division
    Business Unit
    Employment Type

    Consumer and Investment Management (CIMD)

    The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.



    Consumer, externally known as Marcus by Goldman Sachs, is comprised of the firm’s digitally-led consumer businesses, which include our deposits and lending businesses, as well as our personal financial management app, Clarity Money. Consumer combines the strength and heritage of a 150-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. Through the use of machine learning and intuitive design, we provide customers with powerful tools that are grounded in value, transparency and simplicity to help them make smarter decisions about their money.


    Your Impact

    Clarity Money is a business recently acquired by Goldman Sachs that offers a revolutionary AI- and machine learning-based product for consumers to improve their financial health. Ushering in a new era of mobile personal finance management apps, Clarity Money uses artificial intelligence and data science to help consumers make smarter financial decisions and get the most from their money. The revolutionary features allow users to cancel bills, get a better credit card and create a savings account, all from within the app, and all at the push of a button.


    We are looking to add a seasoned professional to the Marketing team to develop the overall marketing strategy for the business. The ideal candidate is a marketing expert who can is comfortable with data and can use it to help define our marketing roadmap. This candidate will work closely with customer relationship management (CRM), product marketing, social media strategy and content, and needs to be comfortable working in a fast-paced startup environment.



    • Develop and execute a marketing strategy to rapidly grow the user base
    • Ensure we exceed user growth goals under budget and at a fast pace
    • Manage relationships with channel partners and networks
    • Define and test acquisition hypotheses to scale acquisition channels while maintaining an efficient cost basis
    • Collaborate with Tech, marketing, product and strategy teams to identify new features and areas for conversion improvement



    • At least 5 years of relevant work experience in a growth marketing or related function
    • Bachelor’s degree required, Master’s degree preferred
    • Deep understanding of paid and non-paid marketing channels and networks
    • Successfully scaled consumer focused applications at an efficient cost per acquisition (CPA)
    • Data oriented decision making to optimize at every step  (ad, campaign, channel and overall strategy)
    • Experience with A/B testing and multi-channel optimization


    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.