• Marcus - Paid Media Analyst – Digital Marketing – Customer Acquisition - Chicago

    Location(s) US-IL-Chicago
    Job ID
    2018-49064
    Schedule Type
    Full Time
    Level
    Associate
    Function(s)
    Brand Management, Consumer Banking, Digital Marketing
    Region
    Americas
    Division
    Consumer and Investment Management Division
    Business Unit
    US Deposits
    Employment Type
    Employee
  • MORE ABOUT THIS JOB

    Consumer and Investment Management (CIMD)

    The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.

     

    Consumer

    Consumer, externally known as Marcus by Goldman Sachs, is comprised of the firm’s digitally-led consumer businesses, which include our deposits and lending businesses, as well as our personal financial management app, Clarity Money. Consumer combines the strength and heritage of a 150-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. Through the use of machine learning and intuitive design, we provide customers with powerful tools that are grounded in value, transparency and simplicity to help them make smarter decisions about their money.

    RESPONSIBILITIES AND QUALIFICATIONS

    Your Impact

    In your role as an Analyst on the Acquisition Marketing team, you will create, manage and execute paid media campaigns across a numbers of different channels aimed at driving new customer growth in the US Deposits business.

     

    You will analyze the performance of these campaigns/channels and create reporting to optimize on those channels moving forward.

     

    Your Responsibilities

    • Develop media plans across multiple paid media channels for campaigns in line with business goals
    • Develop short and long term digital advertising strategy for clients with the goal of driving new customer acquisition
    • Work collaboratively with marketing team members and external digital agency partners to support both new and current digital marketing campaigns
    • Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting
    • Manage marketing/technology vendor relationships
    • Provide recommendations around areas of new opportunity to traffic growth to the website customer segmentation strategy

     

    Your Skills

    • Bachelor’s degree in relevant field
    • 2+ years of experience working on digital marketing campaigns
    • Experience with multiple different paid media channels, including but not limited to Paid Social, Programmatic Display and Online Video
    • Experience managing multiple channels/campaigns at one time
    • Experience analyzing and reporting on KPIs for digital marketing channels
    • Experience working with vendors and supporting vendor relationships
    • Strong analytical skills, ideally web analytics
    • Excellent communication and presentation skills
    • Strong problem-solving and project management skills
    • Proficiency with Google Analytics, Adobe Omniture and other analytics software
    • Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint
    • Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary

    ABOUT GOLDMAN SACHS

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.