• Marcus - Marketing Services - Analyst - New York

    Location(s) US-NY-New York
    Job ID
    2018-49468
    Schedule Type
    Full Time
    Level
    Analyst
    Function(s)
    Consumer Banking
    Region
    Americas
    Division
    Consumer and Commercial Banking Division
    Business Unit
    Loans Strategy & Analytics
    Employment Type
    Employee
  • MORE ABOUT THIS JOB

    Consumer and Commercial Banking (CCBD)
    Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital

     

    Digital Finance Description
    Digital Finance, a business unit within CCBD, is comprised of the firm’s digitally-led consumer businesses, which include the Marcus deposits and lending businesses, as well as the personal financial management app, Clarity Money. Digital Finance combines the strength and heritage of a 149-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. Through the use of machine learning and intuitive design, we provide customers with powerful tools that are grounded in value, transparency and simplicity to help them make smarter decisions about their money.

    RESPONSIBILITIES AND QUALIFICATIONS

    Your Impact

    As a Marketing Services Analyst on the Customer Acquisition team you will be critical for the Lending Business to make offers to and communicate with existing and potential customers. You will have a direct impact on the revenue for the business and help ensure a positive customer experience and regulatory compliance. You will be a direct contributor to the success of the business.

     

    Job Summary and Responsibilities: 

    • You will be responsible for managing and executing marketing campaigns end-to-end for all channels including direct mail, email, website and our contact center. To do this you will work closely with cross-functional teams including Analytics, Risk, Compliance, Legal, Brand and Technology, as well as vendor and agency partners
    • You will be responsible for establishing governance of CRM marketing business rules that define marketing strategy across multiple product lines
    • You will help identify and roll out new technologies and data sources that bring efficiency and innovation to marketing processes and practices
    • You will be involved in analyzing marketing campaigns to measure performance and identify optimization opportunities
    • You will develop and execute a robust set of process and controls that minimize campaign operational risk while optimizing go-to-market time

     

    Basic Qualifications

    • Bachelor’s degree in Engineering, Computer Science, Marketing or a related field
    • 2+ years of experience in campaign execution and marketing services preferably within the financial services sector
    • In-depth knowledge and proficiency with at least one Campaign Management tool such as Adobe Campaign or Unica Campaign (IBM)
    • Proficiency in SQL and BI tools is a strong plus
    • Six Sigma or similar certifications is a strong plus
    • Strong analytical and problem solving aptitude
    • Strong project management skills with the ability to manage various efforts across multiple internal and external partners concurrently
    • Efficiency, attention to detail and organization skills are imperative
    • Superior communicator and strong team player with an ability to work independently in a collaborative and fast-paced environment
    • Self-motivated individual seeking a fast-paced and rapidly evolving organization
    • Experience in the financial services industry is strongly preferred

    ABOUT GOLDMAN SACHS

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.