• CIMD - Marcus by Goldman Sachs - Growth Marketing- Senior Analyst/Associate - New York

    Location(s) US-NY-New York
    Job ID
    2019-50215
    Schedule Type
    Full Time
    Level
    Associate, Associate
    Function(s)
    Consumer Banking
    Region
    Americas
    Division
    Consumer and Investment Management Division
    Business Unit
    Digital Finance Partnerships
    Employment Type
    Employee
  • MORE ABOUT THIS JOB

    Consumer and Investment Management (CIMD)

    The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.

     

    Consumer

    Consumer, externally known as Marcus by Goldman Sachs, is comprised of the firm’s digitally-led consumer businesses, which include our deposits and lending businesses, as well as our personal financial management app, Clarity Money. Consumer combines the strength and heritage of a 150-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. Through the use of machine learning and intuitive design, we provide customers with powerful tools that are grounded in value, transparency and simplicity to help them make smarter decisions about their money.

     

    Your Impact

    Clarity Money, a free personal financial management app, was acquired by Goldman Sachs in 2018. We use AI and machine learning to help consumers make smarter financial decisions and get the most from their money. The app’s revolutionary feature set allows users to create a consolidated view of their financial accounts, analyze their spending habits, cancel unwanted subscriptions, and open a high-yield savings account.

     

    The Growth Associate will play a critical role in scaling our user base by building out additional marketing channels for Clarity Money (e.g., SEM, display). The ideal candidate is a scrappy, customer-focused marketer who is comfortable with data and can use it to prioritize the best opportunities to expand our paid marketing mix. This candidate will work closely with internal and external partners, and should feel comfortable working in a fast-paced startup environment.

    RESPONSIBILITIES AND QUALIFICATIONS

    Responsibilities:

    • Identify and onboard channel partners based on business opportunity and brand fit
    • Test creative, placement, and/or segmentation strategies to scale the user base cost-effectively
    • Exceed qualified user growth goals within budget
    • Build and manage relationships with channel partners
    • Collaborate closely with Marketing, Product, Tech, Design, Analytics, and Data Science teams to identify and address areas for conversion improvement

     Qualifications:

    • 3-5 years of relevant work experience in a growth marketing or related function
    • Bachelor’s degree required, Master’s degree preferred
    • Strong knowledge of paid search and/or display marketing and experience managing campaigns end-to-end
    • Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
    • Experience scaling a premium, consumer-facing business at an efficient cost per acquisition
    • Demonstrated data-driven decision making to optimize at every step (ad, campaign, channel and overall strategy)
    • Experience with A/B testing and multi-channel optimization

    ABOUT GOLDMAN SACHS

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.