Our Executive Office is a group of diverse teams that shapes corporate strategy, culture, and brand. Whether communicating with employees, managing our brand, or articulating our strategy to investors and analysts, our work directly impacts how the firm is viewed by a variety of crucial stakeholders. You'll be part of a team of excellent communicators who are comfortable working in a fast-paced, rapidly changing environment.
Brand and Content Strategy Summary: The Brand and Content Strategy group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, and sharing insights on key trends and themes shaping the global economy. We create content that is distributed across goldmansachs.com, social media, paid media campaigns and sponsored content hubs, among other platforms. Our team also manages the firm’s presence on social media (Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts (partnering with Human Capital Management), the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), conferences and speaker series, along with agency and outside vendor sourcing.
The Brand and Content Strategy Group is looking for a VP, Marketing Analytics to craft and execute a vision for how to leverage data to inform Goldman Sachs’ content marketing strategy.
You are an experienced and proven analytics leader with an extensive knowledge of quantitative and qualitative analytics techniques. You are someone who can distil your findings into actionable insights that can be implemented by our in-house content studio and agency partners. You are skilled at data storytelling and able to clearly and confidently present to senior executives.
We are looking for someone with strong intellectual curiosity, entrepreneurial spirit, and a roll-up-your-sleeves attitude who loves to solve problems. The data-driven strategic recommendations you provide will help inform Goldman Sachs’ content development and advertising efforts. You will also lead the relationships with partners to analyze a wide range of digital metrics to help influence strategic marketing decisions.
Social Media Listening
Paid Media Tracking and Optimization
Research Tracking and Brand-Lift Studies
Preferred Candidate Qualities:
Required Skills and Experiences
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.
© The Goldman Sachs Group, Inc., 2019. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.