Our Executive Office is a group of diverse teams that shapes corporate strategy, culture, and brand. Whether communicating with employees, managing our brand, or articulating our strategy to investors and analysts, our work directly impacts how the firm is viewed by a variety of crucial stakeholders. You'll be part of a team of excellent communicators who are comfortable working in a fast-paced, rapidly changing environment.
The Brand and Content Strategy Social Media Director will lead social media efforts within the Brand and Content Strategy group and social media activities across Goldman Sachs globally. This includes, but is not limited to, Goldman Sachs’ presences on Twitter, Instagram, Facebook and LinkedIn.
The Social Media Director will manage the creation and execution of social media campaigns. This person will craft and execute the firm’s social media strategy to build brand awareness and help expand and strengthen our social presences. In addition to supporting the management of these communities, this person will also help manage firm relationships with social platforms and agencies. The Social Media Director will manage three in-house social media strategists and work with our agency to create and execute paid media campaigns to build brand visibility and thought leadership.
The Brand and Content Strategy group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, and sharing insights on key trends and themes shaping the global economy. We create content that is distributed via goldmansachs.com, social media, paid media campaigns and native advertising, among other platforms. Our team also manages the firm’s presence on social media (Instagram, Facebook, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts (partnering with Human Capital Management), the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), conferences and speaker series, along with agency and outside vendor sourcing.
Corporate Social Media Management
Listening & Reporting
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.
© The Goldman Sachs Group, Inc., 2019. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.