• Director Performance Marketing & Analytics, New York

    Location(s) US-NY-New York
    Job ID
    2019-53838
    Schedule Type
    Full Time
    Level
    Vice President/Executive Director
    Function(s)
    General
    Region
    Americas
    Division
    Merchant Banking Division
    Employment Type
    Employee
  • MORE ABOUT THIS JOB

    Position Summary:

     

    The ideal candidate will be prepared to join an innovative and growing team in the energy industry.  This person will thrive on tackling big challenges, working with data to extract core insights, and collaborating with people at all levels of an organization. While this candidate will primarily focus on leading performance marketing and building core customer insights, they will be prepared to pitch in whenever and wherever to make the team successful.

    RESPONSIBILITIES AND QUALIFICATIONS

    Responsibilities:

     

    • Performance Marketing
      • Assist in the development of overall marketing plan
      • Translate overall marketing goals into channel-specific strategies and action/spend plans to achieve KPI’s
      • Lead the day-to-day execution of performance marketing activities
      • Design, develop, implement, monitor A/B tests across the conversion funnel
      • Monitor system, account, channel performance to identify and act on issues and opportunities
      • Provide direction to and manage performance of agencies
      • Design, build, and run reports to communicate performance against KPI’s and explain new insights
    • Analytics
      • Generate hypotheses related to improving business and marketing outcomes
      • Design and implement statistical tests and other analytical studies to update existing and identify new core insights that lead to better business decisions
      • Monitor external market trends, internal corporate changes, customer behavior and competitor activity to identify risks and opportunities early and assist in action planning
    • Capability
      • Assist in the identification and evaluation of new tools, data streams, technologies to enhance customer acquisition and retention

     

     

    Qualifications:

     

    • Willingness to learn, be a self-starter, with a “get-it-done” attitude
    • Bachelor’s degree in a quantitative field, e.g., Math, Science, Engineering, Economics
    • 3-5 years of experiences with hands-on performance marketing or growth hacking
    • Account planning experience – developing channel strategy and setting targets and budgets
    • Experience acquiring customers on Facebook, Instagram, Google/Bing Search
    • Experience with Web Analytics Tools, i.e., Google Analytics, Google Tag Manager, DCM
    • Experience leading and executing tracking, attribution, and ROI analyses
    • Experience working in early-stage companies
    • Working knowledge of HTML, JavaScript, SQL
    • Experience leading teams and developing junior staff

     

     

     

    ABOUT GOLDMAN SACHS

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2019. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.