• Executive Office, Brand and Content Strategy Group - Social Media, New York,Analyst/ Associate

    Location(s) US-NY-New York
    Job ID
    Schedule Type
    Full Time
    Executive Office
    Executive Office
    Business Unit
    Brand and Content Strategy
    Employment Type


    The Executive Office plays an integral role in setting and advancing Goldman Sachs’ strategy and in supporting and enhancing the firm’s distinctive culture. Our goal is to provide our people, clients, shareholders and the broader public with information about the breadth of our global efforts, highlight our focus on delivering sustainable, long-term returns for our shareholders and demonstrate our commitment to making an impact on the communities where we live and work and on society more broadly.



    The Brand and Content Strategy Group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, and sharing insights on key trends and themes shaping the global economy. We create content that is distributed via goldmansachs.com, social media, paid media campaigns and native advertising, among other platforms. Our team also manages the firm’s presence on social media (Instagram, Facebook, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts (partnering with Human Capital Management), the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), conferences and speaker series, along with agency and outside vendor sourcing.

    Key Responsibilities

    Social Media Management

    • Assist with the conception, creation and execution of social media posts, including long-form articles for LinkedIn, Tweets, and Instagram posts
    • Create content, such as capturing images and videos, and crafting copy and relevant hashtags and handles to pair with the respective posts and platforms
    • Effectively reach core audiences and achieve meaningful engagement with them via content
    • Determine the appropriate moments to engage with commenters or posts on the relevant platforms
    • Ability to confidently interact with senior leadership and provide timely feedback/advice



    • Strategize on content pipelines and create, curate, and maintain content calendars
    • Create, edit and manage content including photo, video, and written for executives on Twitter, LinkedIn, Instagram and other platforms
    • Support day-to-day social media efforts, including real-time requests from key internal stakeholders across the Executive Office and the firm as a whole
    • Fact-check, proofread and gain the needed approvals for real-time social media requests
    • Execute live video on social such as Instagram Live, Twitter Live and YouTube Live
    • Ensure all content is optimized for social including relevant hashtags and handles to tag


    Listening & Reporting

    • Utilize social listening tools, such as Crimson Hexagon, Nuvi, and Sprinklr to generate insights
    • Partner with our team, agencies and vendors to help translate social media data into actionable reports that lead to optimization


    Basic Qualifications

    • 4-6+ years of experience managing social media for brands
    • Undergraduate degree
    • MS Excel, Word and PowerPoint
    • Strong editorial judgment, writing skills and attention to detail
    • Very savvy user of essential social media platforms (Twitter, Facebook, LinkedIn, YouTube, Instagram)
    • Creative mindset, intellectually curious and interested in illuminating the firm’s thinking in accessible, clever ways
    • Passion for and experience with managing social media presences and an interest in the latest digital trends


    Preferred Qualifications

    • Experience using social media listening tools a plus
    • Proficient in social media publishing tools
    • Background in working with and managing agencies and social media community managers
    • Experience leading live video executions on social such as Facebook Live, Twitter Live and YouTube Live
    • Working understanding of Photoshop, Illustrator, InDesign and other graphic design services and/or experience in video production (Final Cut Pro) is a plus
    • Ability to manage multiple priorities and thrive in a dynamic, fast-paced environment
    • Proactive, team player with strong interpersonal skills
    • Excellent project management and organizational skills




    At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

    We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

    We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

    © The Goldman Sachs Group, Inc., 2020. All rights reserved.
    Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity