• Digital Marketer, Marquee, Associate, New York

    Location(s) US-NY-New York
    Job ID
    2019-56472
    Schedule Type
    Full Time
    Level
    Associate
    Function(s)
    General
    Region
    Americas
    Division
    Securities
    Business Unit
    Marquee
    Employment Type
    Employee
  • MORE ABOUT THIS JOB

    MORE ABOUT THIS JOB

    The Marquee team at Goldman Sachs delivers digital products and services to our institutional clients. We design and build highly-scalable solutions allowing access to Goldman Sachs' content, analytics, execution services and data and developer services. These solutions transform client experiences while generating new revenue streams and business models.

    Our team collaborates to drive progress within digital finance. We surround ourselves with big thinkers who thrive on tackling fresh challenges and uniting around a common vision. We move fast, embrace change and welcome fresh perspectives. Help us build the future of finance while positioned at the center of global markets.


    We are looking for a dynamic marketer to create digital marketing campaigns that effectively sell complex financial products and competitively position Marquee in the marketplace. The successful candidate will be fluent in campaign management tools and able to self-manage and execute tasks that contribute to the broader marketing strategy.   

    Marketing is a new team within Marquee, sitting at the intersection of the sales, product and design teams. The team has a broad strategic mandate to define the brand voice, client communication strategy, digital marketing platform and collateral suite for the Marquee business. Close partnership with Marquee sales, product, design and engineering teams is critical to success, as is working with other marketing and branding teams across the firm.

    RESPONSIBILITIES AND QUALIFICATIONS

    RESPONSIBILITIES AND QUALIFICATIONS

    Responsibilities

    • Develop and execute digital marketing campaigns to build the Marquee brand, increase product awareness, and drive platform engagement with target audiences
    • Oversee and manage campaign management systems (ex. Adobe) for web and email; oversee deployment of emails and manage content calendar
    • Create messaging and calls to action for marketing websites and emails; apply best principals in marketing for messaging consistency and design for maximum impact with target audiences
    • Guide the development of new marketing webpages in partnership with sales, product managers, and engineers, ensuring requirements are established and met
    • Review and analyze digital marketing metrics across web platforms and email, bringing insights into data and ideas to increase engagement
    • Define and develop KPIs and OKRs for digital marketing as a part of a broader marketing strategy
    • Partner with engineering and product management teams to keep the campaign management systems functioning as expected; lead feature enhancement projects, representing a marketing view/perspective in setting requirements

    Basic Qualifications

    • Minimum of 3 years of relevant work experience, or military experience, in marketing, digital marketing or a related field
    • Excellent written, verbal and presentation skills, with comfortability interacting with individuals at all levels of the organization
    • Strong knowledge and experience with email marketing, database marketing, developing webpages/ microsites, A/B testing, and using campaign management systems
    • Strong project management skills and the ability to manage multiple projects at once with the input of a diverse group of stakeholders
    • Basic understanding of SEM and SEO is a plus
    • An eye for accuracy and detail

    ABOUT GOLDMAN SACHS

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2019. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.