• Executive Office, Brand & Content Strategy Group, Vice President, New York

    Location(s) US-NY-New York
    Job ID
    2019-56955
    Schedule Type
    Full Time
    Level
    Vice President/Executive Director
    Function(s)
    Executive Office
    Region
    Americas
    Division
    Executive Office
    Business Unit
    Brand and Content Strategy
    Employment Type
    Employee
  • MORE ABOUT THIS JOB

    EXECUTIVE OFFICE

    The Executive Office plays an integral role in setting and advancing Goldman Sachs’ strategy and in supporting and enhancing the firm’s distinctive culture. Our goal is to provide our people, clients, shareholders and the broader public with information about the breadth of our global efforts, highlight our focus on delivering sustainable, long-term returns for our shareholders and demonstrate our commitment to making an impact on the communities where we live and work and on society more broadly.

     

    The Brand and Content Strategy (BCS) group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, and our insights on key trends and themes shaping the global economy. We create content that is distributed across goldmansachs.com, social media, paid media campaigns, and sponsored content hubs, among other platforms. Our team also manages the firm’s presence on social media (Instagram, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts, the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), and major initiatives such as Launch With GS and Sustainable Finance. Furthermore, we have responsibility for partnerships, conferences, and speaker series; industry awards and rankings; and agency and outside vendor sourcing. Finally, we also manage masterbrand strategy and firmwide brand portfolio frameworks, and serve as internal marketing consultants to the different businesses across the firm.

    RESPONSIBILITIES AND QUALIFICATIONS

    Role Summary:

     

    This VP role will focus primarily on developing a strategy for the firm’s awards submissions, which are a key driver of bolstering reputation, favorability, and admired employer attributes. Each year we compete for dozens of awards sponsored by media companies, workforce consultancies, and other external parties. This role will evaluate the current slate of opportunities, audit the landscape for new ones, and recommend a strategy to maximize impact and successful outcomes. The role will also lead the submission writing process, which consists of in-depth understanding of and collaboration with the firm’s different businesses and initiatives.

     

    Additionally, the role will create editorial strategies and written marketing content to support a number of other priority marketing areas, which may include recruitment marketing (via our GS Careers Blog), long-form articles (i.e. for Launch With GS or Sustainable Finance), or broad strategic narratives for business areas and the firm overall. As a part of the team that focuses on Goldman Sachs’ masterbrand strategy and priority thematic marketing campaigns, the VP will leverage their talents in a number of areas where content creation and editorial vision will be valued.

     

    Position Responsibilities:

    • Develop strategy and implementation plan for the firm’s award submissions, collaboratively working with key stakeholders across the firm
    • Craft compelling submissions that bring to life the firm’s mission, values, success stories, and differentiating industry propositions
    • Position awards as central to the firm’s “employer-of-choice” objectives, as well as BCS’ marketing efforts, looking for synergies across creation and distribution of award content to relevant internal and external audiences
    • Refresh the GS Careers Blog, a distribution vehicle targeted at campus and lateral hires, by creating a new editorial framework and contributing to weekly submissions, leveraging awards content and vice-versa
    • Support the broader team with the crafting of high-level messaging, boilerplate narrative language, social media post copy, long-form written content, and other tactics as components of our marketing plans for a number of priority businesses
    • Where relevant, manage relationship and workflows of external agencies to drive strategy and content creation, including evaluation of new partners to help meet objectives outlined above

    Required Skills and Experience:

    • Bachelor’s degree and minimum of 7 years of experience in communications, marketing, content, or journalism related role
    • Preferred experience in relevant business to business industry or financial services
    • Top-notch writing skills in formats, contexts, and topics related to the role (samples will be requested)
    • Proven experience with editorial and/or PR job functions, including the ability to mine an organization for data, information, and compelling story angles
    • Experience with brand marketing teams and an understanding of messaging, campaign development, paid/owned distribution, and marketing analytics
    • Strong project manager who is highly organized with excellent attention to detail and follow-through
    • Demonstrated focus on client-service and ability to build relationships both internally and externally
    • Excellent interpersonal and communication skills. Comfort and ability to present complex material
    • Collaborative work approach and ability to work well across a dynamic global team
    • Experience managing outside agencies or other third-party vendors

    ABOUT GOLDMAN SACHS

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    © The Goldman Sachs Group, Inc., 2019. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.