Executive Office, Brand and Content Strategy Group, Paid Media/Analytics/Digital Defense, Vice President - New York

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Vice President/Executive Director
Executive Office
Executive Office
Business Unit
Brand and Content Strategy
Employment Type




Our Executive Office is a group of diverse teams that shapes corporate strategy, culture, and brand. Whether communicating with employees, managing our brand, or articulating our strategy to investors and analysts, our work directly impacts how the firm is viewed by a variety of crucial stakeholders. You'll be part of a team of excellent communicators who are comfortable working in a fast-paced, rapidly changing environment. 


The Team:


The Brand and Content Strategy group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, and sharing insights on key trends and themes shaping the global economy. We create content that is distributed via goldmansachs.com, social media, paid media campaigns and native advertising, among other platforms. Our team also manages the firm’s presence on social media (Instagram, Facebook, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts (partnering with Human Capital Management), the philanthropic efforts of the Office of Corporate Engagement (e.g., 10,000 Women, 10,000 Small Businesses), conferences and speaker series, along with agency and outside vendor sourcing.


The Role:


This VP position sits within the Brand and Content Strategy (BCS) group, and is responsible for the strategy and management of all paid media and marketing analytics for the Goldman Sachs brand. This person will focus on executing and evolving the firm’s paid media strategy to align with the firm’s key goals across all external audiences globally. They will lead an internal team of marketing professionals, and also manage key agency and media relationships.  This role will have oversight for the following areas:


Paid Media Strategy

  • Execute the firm’s corporate paid media strategy across all digital channels
  • Oversee media plan design and implementation to ensure we are on target to deliver positive momentum across our key performance indicators
  • Regularly assess the effectiveness of paid media campaigns
  • Maintain and manage relationships with paid media partners and publishers
  • Oversee proactive reputational management of our brands digital footprint 

Analytics, Measurement and Optimization

  • Oversee marketing analytics efforts including the measurement of paid campaign effectiveness towards KPI goals
  • Work with team to develop meaningful reporting framework to provide key internal constituents with timely, relevant information.


Basic Qualifications

  • 12+ years of experience managing digital marketing and social media for brands or publishers
  • Strategic, experienced marketer focused on the big picture of the brand’s overall perception and achieving marketing goals
  • Data-driven individual who is comfortable navigating measurement of campaign effectiveness and getting in the weeds of designing paid media strategies
  • Experience with performance marketing and evaluating technology solutions associated with performance marketing   
  • Strong management experience managing a team
  • Deep experience designing and implementing paid media strategies
  • Strong presentation skills with an ability to effectively communicate with executive stakeholders
  • Savvy user of essential social media platforms and experience managing these for a brand or publisher (Instagram, Twitter, LinkedIn, YouTube, Snapchat, Facebook, WeChat, Reddit, Meetup)   
  • Intellectually curious and interested in illuminating the firm’s thinking in accessible, clever ways
  • Experience in working with a creative or content teams to bring the best ideas forward and ensure messaging thrives in our paid media strategy  
  • Passion for keeping up with the latest digital trends
  • Strong editorial judgment, writing skills and attention to detail
  • Ability to manage multiple priorities and stakeholders and thrive in a dynamic fast-paced







At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2020. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity