Executive Office, Brand and Content Strategy; Brand Marketing Associate

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.


The Brand Marketing group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, the impact we have on our communities, and our unique and collaborative culture. We create content and campaigns distributed across goldmansachs.com, social media, paid media, sponsored content hubs, and other platforms to key audiences of importance to the firm’s reputation, commercial objectives, and recruiting goals. As such, our team also manages the firm’s presence on social media (Instagram, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts, philanthropy, sustainability, and key initiatives such as Launch With GS. As well, we lead brand strategy and serve as internal marketing consultants to the different businesses across the firm.


Role Summary:

This Associate will support the Brand Marketing team’s efforts through work on several highly important areas: Firmwide campaigns, employer brand marketing, recruitment marketing and marketing efforts around the firm’s broader people, culture, and diversity, equity and inclusion initiatives. These themes are closely connected as they all ladder up to the firm’s overall purpose and values. Specific campaign initiatives may include supporting driving awareness for and applications to both lateral and campus career opportunities globally; storytelling around our culture, what we do, and what it’s like to work here, , or supporting specific recruiting or people-focused initiatives and programs. For all of these areas, BCS acts as brand managers, and the Associate will build key internal client relationships while managing high-priority projects in pursuit of brand and business KPIs. Marketing activities for both initiatives span strategy development, narrative building, content production, collateral creation, social and paid media planning, as well as agency and internal stakeholder management.


Position Responsibilities:

  • Collaborate as a member of the marketing team supporting Firmwide brand initiatives with a focus on employer brand, our people and culture, and diversity, equity and inclusion
  • Assist in the development and execution of multi-channel marketing communications including advertising, social media, digital content (including videos, infographics, animations, etc.), and event collateral
  • Manage development of global paid and owned distribution plans, aimed at effectively reaching our target audiences
  • Work across global marketing and with our internal partners to assist in managing key projects both small and large simultaneously. Tasks will range from developing tweet copy for a one-off event to contributing to the build out of a strategic marketing plan for high priority firmwide platforms
  • Manage relationship and workflows with multiple external agencies to drive marketing innovation and flawless execution to achieve marketing goals
  • Partner with global marketing team members focused on research and analytics to drive strategy and content development grounded in data and insights
  • Coordinate across different teams throughout the firm including human capital management, compliance, legal, engineering, and media relations to ensure projects are approved and completed in a timely manner  

Required Skills and Experience:

  • Bachelor’s degree and minimum of 3 years of experience in communications or marketing related role (relevant experience on brands or companies focused on purpose-driven brand building and/or marketing their philanthropic and other community impact initiatives)
  • Strong project management skills; highly organized with strong attention to detail and excellent follow-through
  • Experience with digital and social media and developing marketing content that drives engagement and helps achieve marketing goals
  • Creative thinker, with the ability to shape and improve marketing ideas, as well as to generate new ones
  • Excellent interpersonal and communication skills, both written and verbal. Comfort and ability to present complex material in front of stakeholders
  • Demonstrated client service focus and ability to build relationships both internally and externally
  • Results-oriented -- ability to handle multiple, time-sensitive projects while focusing on the quality of work delivered.
  • Flexibility to work across various projects and with different stakeholders globally
  • Ability to perform analysis of key business metrics and to develop compelling visual output highlighting key learnings



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at 

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity