Executive Office, Brand and Content Strategy; VP Social Creative

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Vice President
Executive Office
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

The Brand Marketing group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, the impact we have on our communities, and our unique and collaborative culture. We create content and campaigns distributed across goldmansachs.com, social media, paid media, sponsored content hubs, and other platforms to key audiences of importance to the firm’s reputation, commercial objectives, and recruiting goals. As such, our team also manages the firm’s presence on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts, philanthropy, sustainability, and key initiatives such as Launch With GS. As well, we lead masterbrand strategy and serve as internal marketing consultants to the different businesses across the firm.


Role Summary:


The Brand and Content Strategy VP, Social Media Creative will be a key member of the O&O social media team within the Brand and Content Strategy group, leading our creative production team.

The VP, Social Media Creative will oversee creative strategies and executions globally for Goldman Sachs’ social media channels, including the production of social media videos, graphic design, animations and copy creation. This individual will oversee a team of graphic designers, video editors and copywriters focused on developing a regular cadence of engaging content. This role requires the ability to see the big picture while also keeping a close eye on the details; Big Picture thinking while staying close to and on top of execution. The VP, Social Media Creative will liaise with senior stakeholders globally and cross-divisionally, and will manage communication flows among internal creative teams, external creative agencies, and social platform partners.


Varied experience across multiple verticals is welcome.


Key Responsibilities

Social Media Creative Production Management

  • Oversee and collaborate with a team that will work on the pre-production, production and post-production of social media content, including the preparation of pitches, production notes and scripts
  • Manage the content creation process, which includes the development and production of graphics, animations, video and copy
  • Work cross-functionally with internal teams and groups to develop content aligned with our content pillars and business areas of focus
  • Develop practices and procedures for managing workflow efficiently and building alignment across multiple teams and stakeholders


Content Creation

  • Strategize with the broader team on content pipelines and the development of creative assets
  • Manage and contribute to the content development process
  • Manage and support day-to-day social media creative efforts, including real-time requests from key internal stakeholders across the Executive Office and the firm as a whole
  • Oversee the process of fact-checking, proofreading and approvals for real-time requests



Listening & Reporting

  • Work with marketing analytics and social listening colleagues to evaluate content performance
  • Monitor data/insights and provide recommendations for optimizations of both creative and process



Required Qualifications

  • 10+ years of experience managing a creative team in either an agency or in-house role
  • Excellent people manager skills
  • Undergraduate degree in liberal arts or communications, graphic design, marketing, advertising, public relations, media studies, and/or related fields
  • Experience editing or overseeing the production of video in Adobe Premiere, Avid or similar program
  • Experience producing or overseeing the production of graphics and animations in programs such as Adobe Photoshop, Illustrator, InDesign
  • MS Excel, Word and PowerPoint
  • Strong editorial judgment, writing skills and attention to detail
  • Very savvy user of essential social media platforms (Twitter, Facebook, LinkedIn, YouTube, Instagram) with a keen understanding of producing social-friendly content
  • Creative mindset, intellectually curious and interested in illuminating the firm’s thinking in accessible, clever ways
  • Passion for and interest in the latest digital trends
  • Proficient in utilizing and creating content in video, graphic and photo editing programs


Preferred Qualifications


  • Portfolio of high quality creative that generated high-performing and/or award-winning results, social and beyond
  • Background working with and managing agencies and social media content
  • Experience leading live video executions on social such as Facebook Live, Twitter Live and YouTube Live
  • Ability to manage multiple priorities and thrive in a dynamic fast-paced environment
  • Proactive, team player with strong interpersonal skills
  • Excellent project management and organizational skills



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity