Executive Office, Brand and Content Strategy; Senior Analyst, Creative Copy

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Senior Analyst
Executive Office
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

The Brand Marketing group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, the impact we have on our communities, and our unique and collaborative culture. We create content and campaigns distributed across goldmansachs.com, social media, paid media, sponsored content hubs, and other platforms to key audiences of importance to the firm’s reputation, commercial objectives, and recruiting goals. As such, our team also manages the firm’s presence on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts, philanthropy, sustainability, and key initiatives such as Launch With GS. As well, we lead masterbrand strategy and serve as internal marketing consultants to the different businesses across the firm.


Role Summary:


The Associate, Social Media Creative – Creative Copy will be a key member of the O&O social media team within the Brand Marketing group, developing copy for social media content across our channels.

The Social Media Copywriter will plan, conceptualize, create and execute on copywriting projects, ensuring a cohesive tone of voice and narrative across the firm’s social media channels. This individual will help distill information – market research, financial and thought leadership, and broader marketing campaigns -- into easy to digest copy that is engaging and succinct. This role requires the ability to see the big picture while also keeping a close eye on the details. The Social Copywriter will liaise with stakeholders globally and cross-divisionally, and will manage communication flows among internal creative teams, external creative agencies, and social platform partners to produce engaging post copy.


Varied experience across verticals is welcome.


Key Responsibilities


  • Excellent writer with a proven track record of developing engaging content for social media tied to a broader and cohesive brand narrative
  • Ability to work in a fast-paced environment under tight deadlines
  • Work cross-functionally with internal teams and groups to develop content aligned with our content pillars and business areas of focus
  • Develop practices and procedures for managing workflow efficiently and building alignment across multiple teams and stakeholders


Content Creation

  • Partnering with the broader O&O social media team and the social media creative team to build out copywriting best practices
  • Help develop a tone of voice for our social media channels
  • Contribute to the broader content development process
  • Support day-to-day social media copywriting creative efforts, including real-time creative requests from key internal stakeholders across the Executive Office and the firm as a whole



Listening & Reporting

  • Work with marketing analytics and social listening colleagues to evaluate content performance
  • Monitor data/insights and provide recommendations for optimizations of both creative and process



Required Qualifications


  • A self-motivated writer with 3-5+ years’ experience in social media management or copywriting
  • Experience developing social media copy optimized for social media platforms such as Twitter, Facebook, Instagram, LinkedIn and YouTube
  • Strong editorial judgment, writing skills and attention to detail
  • Undergraduate degree in liberal arts or communications, marketing, advertising, public relations, media studies, and/or related fields
  • Creative mindset, intellectually curious and interested in illuminating the firm’s thinking in accessible, clever ways



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity