Executive Office, Brand and Content Strategy; Senior Analyst, Social Media

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Senior Analyst
Executive Office
Executive Office
Business Unit
Brand and Content Strategy
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

The Brand Marketing group is responsible for managing the external facing brand of Goldman Sachs and creating content that explains our businesses, the work we do for clients, the impact we have on our communities, and our unique and collaborative culture. We create content and campaigns distributed across goldmansachs.com, social media, paid media, sponsored content hubs, and other platforms to key audiences of importance to the firm’s reputation, commercial objectives, and recruiting goals. As such, our team also manages the firm’s presence on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube) and the GS.com website. We manage marketing for firm recruitment efforts, philanthropy, sustainability, and key initiatives such as Launch With GS. As well, we lead masterbrand strategy and serve as internal marketing consultants to the different businesses across the firm.


Role Summary:


The Brand and Content Strategy Social Media Senior Analyst will be a key member of the social media team within the Brand Marketing group, supporting our corporate brand social media practice.

This role sits at the intersection of digital, social, multimedia content, communications and marketing for the Goldman Sachs brand. The goal is to maintain and grow a robust online presence for Goldman Sachs as well as to integrate our messaging into the online community in a compelling and valuable way. This role requires the ability to see the big picture while also keeping a close eye on the details. This individual will liaise with multiple senior stakeholders globally and will assist in managing communication flows among internal teams, external agencies, and social platform partners.


Key Responsibilities

Social Media Management

  • Assist with the conception, creation and execution of social media posts
  • Partner with internal teams and external partners (social platforms, agencies, etc.) on content distribution strategy, optimization, and reporting
  • Determine the appropriate moments to engage with audiences with a keen awareness of the current cultural landscape
  • Ability to craft compelling copy options that meet various messaging needs
  • Ability to confidently interact with senior leadership and provide timely feedback/advice
  • Strategize on content pipelines and create, curate and maintain content calendars
  • Support day-to-day social media efforts, including real-time social media requests from key internal stakeholders across the Executive Office and the firm as a whole
  • Fact-check, proofread and gain the needed approvals for real-time social media requests


Listening & Reporting

  • Utilize social platform analytics, and listening tools like Sprinklr and Brandwatch to generate insights
  • Partner with our team, agencies and vendors to help translate social media data into actionable reports that shape ongoing strategy and lead to optimization


Required Qualifications

  • 2-3+ years of experience managing social media for brands or publishers
  • Undergraduate degree in liberal arts or communications, marketing, advertising, public relations, media studies, business and/or related fields
  • MS Excel, Word and PowerPoint
  • Strong editorial judgment, copywriting skills and attention to detail
  • Very savvy user of essential social media platforms (Twitter, Facebook, LinkedIn, YouTube, Instagram)
  • Familiarity with all forms of social content, video capabilities, ad units, etc.
  • Creative mindset, intellectually curious and interested in illuminating the firm’s thinking in accessible, clever ways
  • Passion for and experience with managing social media presences and an interest in the latest digital trends
  • Proactive, team player with strong interpersonal skills
  • Excellent project management and organizational skills
  • Ability to manage multiple priorities and thrive in a dynamic fast-paced environment



Preferred Qualifications


  • Proficient in social media publishing tools
  • Background in working with and managing agencies
  • Experience using social media listening tools a plus
  • Experience leading live video executions on social such as Facebook Live, Twitter Live and YouTube Live
  • Working understanding of Photoshop, Illustrator, InDesign and other graphic design services and/or experience in video production is a plus



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity