CWM – Marcus by Goldman Sachs – Paid Search Marketing Manager – Acquisition Marketing – Chicago, IL

Location(s) US-IL-Chicago
Job ID
Schedule Type
Full Time
Consumer Banking, Digital Marketing
Consumer and Wealth Management
Business Unit
US Deposits
Employment Type


Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.



Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.




The Marcus acquisition team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers’ experience on site to account application for the Marcus high-yield savings accounts, certificates of deposits, and invest products


As a Search Marketing Analyst, you’ll work with the broader search team to manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google and Microsoft Bing, and our agency (among others), you’ll assist with the execution, optimization, planning, analysis and reporting for team.


You will also help the Acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan.


Essential Responsibilities:

  • Work with paid search team to develop and execute campaigns, from planning, development, legal & compliance, execution, optimization and reporting
  • Work directly with business teams on initial campaign planning as well as weekly performance reviews
  • Conduct keyword research and analysis, copy development, bid strategy, optimization, and budget allocation
  • Review campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed
  • Develop and own testing plan for new learnings and improve campaign performance
  • Work collaboratively with broader marketing, business / product, analytics legal & compliance, and tech teams
  • Manage projects to enhance the organization’s marketing tech stack (as needed)


Basic Requirements:

  • 5+ years of marketing and paid search experience. Hands on keys experience
  • Experienced in paid search keyword research, building out ad copy, bid strategy, and other optimization tactics
  • Working experience with Google Marketing Platform (CM, SA360, DV360, GA360)
  • Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint. Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary
  • Familiarity with Tableau or any data visualization reporting tools is a plus
  • Experience managing vendors
  • Bachelor's Degree required

Desired Characteristics:

  • Strong analytical and strategic skills. Must have ability to analyze historical results and understand implications for future programs
  • Strong sense of urgency and attention to detail
  • Have a growth marketing / optimization mindset
  • Ability to work independently and proactively; a self-starter
  • Ability to effectively manage complex and/or multiple projects to completion on time autonomously
  • Strong attention to detail
  • Exceptional oral and written communications
  • Persistent and tenacity, with ability to deal with ambiguity




At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

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