Executive Office, Brand and Content Strategy; Marketing Operations Associate

Location(s) US-TX-Dallas
Job ID
Schedule Type
Full Time
Executive Office
Business Unit
Experienced Hire Recruiting
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key, senior-level COE roles in areas such as Brand, Media, and Marketing Strategy, as well as senior marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.


The COO group within the marketing function is responsible for marketing strategy, transformation, and operations, setting direction for the function, partnering with the CMO on their top-priority initiatives, driving collaboration across the COE and revenue division marketing teams, and ensuring executional excellence. The team develops the strategic vision for the function, sets objectives and establishes tenets, articulates and communicates the mission and vision, and acts as the conduit to other leadership teams around the firm. As well, the operations part of the group implements processes and governance, runs the project management office (PMO) team dedicated to supporting marketing efforts, and manages internal and external communications around marketing efforts. As GS continues to invest and grow its marketing team, it is critical that we develop a firmwide approach and process for areas such as budgeting, campaign development, agency briefing and management, tracking and measurement, and knowledge sharing.


Role Summary

This Associate will play a key role on the COO team to build out marketing infrastructure and process to help scale our marketing efforts across the firm. The Associate will help to build out the frameworks and templates for the project management office; collect and manage marketing budgets from around the firm; partner with strategic sourcing and legal to enhance our agency onboarding process; and develop consistent toolkits and materials for marketers to use across the firm. This role requires both a strategic and operational mindset to tackle these challenges, as well as the ability to develop ground-up approaches for a new marketing organization and bring together previously disparate processes and teams from across the firm. All roles on the COO team will coordinate and liaise with multiple teams from within the function and interface with senior-most marketing leadership.


Position Responsibilities

  • Governance and process design and implementation: Partnering with the team to develop and implement firmwide marketing processes and ways-of-working between centralized Marketing and our Divisions
    • Designing campaign workflows, ways-of-working, and timing/meeting cadence to support cross-disciplinary marketing strategies
    • Building, scaling, and implementing firmwide governance standards around all areas of marketing
    • Developing marketing playbooks and ‘checkpoints’ within the go-to-market process in order to build a consistent and repeatable approach
  • Development of Project Management Office (PMO): Develop playbooks and process for a PMO team to drive momentum and excellence on key marketing projects across the division
  • Budgets and agency sourcing: Track marketing spend for COE and partner with finance teams on planning, reforecasting, and allocation. Partner with strategic sourcing and legal teams to streamline and optimize process for agency and other vendor onboarding. Track vendor metrics including cost efficiency and diversity of teams.




At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

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Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity