CWM – Ayco, Personal Financial Management - Brand Strategy and Communications, Group Education Content Creator, Associate – Albany, NY

Location(s) US-NY-Albany
Job ID
Schedule Type
Full Time
Vice President
Consumer and Wealth Management
Business Unit
Ayco Brand Strategy & Comm
Employment Type


Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.



Goldman Sachs Ayco Personal Financial Management partners with Fortune 1000 companies to design and implement tailored financial planning programs for their workforce—leveraging the 50-year heritage of Ayco and the comprehensive resources of Goldman Sachs to meet the evolving needs of their employees. Ayco believes companies best serve their stakeholders and the greater economy when their employees’ financial lives are clear, understood and in their control. Ayco advisors and technical specialists help clients achieve their personal financial goals through education and guided implementation across seven key financial disciplines, including employee benefit planning.



  • Support Ayco group education strategy and goals by generating content for in-person and virtual personal finance education sessions
  • Work with the head of group education to develop and deploy engaging and accessible group education content
  • Distill complex financial concepts and technical content created by subject matter experts into simple language that can be broadly understood. Content on a basic, intermediate and advanced levels
  • Partner with writing and design teams to coordinate production of content ideas and concepts
  • Source and develop ways to enhance group education content with live polling, video, audio, persona development and other learning approaches
  • Apply adult learning concepts to content creation and evolution
  • Develop and maintain close relationships with subject matter experts and group education speakers to constantly evolve and enhance content and delivery approaches
  • Liaise with financial planning technical resources and compliance teams to verify the accuracy and compliance of all content
  • Monitor group and adult learning industry trends and best practices to inform content that will resonate with Ayco’s various audiences
  • Leverage feedback and analytics to measure impact of content through surveys and other data collection methods to generate reports; use data and research to improve content
  • Ensure content is developed with a client mindset and to ensure consistent tone, experience and that materials are meeting business objectives
  • Develop other content as needed for the broader marketing team (e.g. blogs, web copy, presentations, etc.)


Ayco business spans the country, with the following locations in the United States: Atlanta (GA), Boston (MA), Canonsburg (PA), Chicago (IL), Cincinnati (OH), Cohoes (NY), Dallas (TX), Deerfield (IL), Irvine (CA), Houston (TX), Latham (NY), Los Angeles (CA), Minneapolis (MN), New York (NY), Parsippany (NJ), Philadelphia (PA), San Francisco (CA), Saratoga Springs (NY), Seattle (WA), Troy (MI), Washington, D.C. (DC) and West Palm Beach (FL)




  • Bachelor’s degree required; major in finance, group learning, communications or marketing preferred
  • Three years of financial planning experience, preferable with an investment advisor OR three years of financial writing or content development experience
  • Ability to represent complex ideas across a spectrum of audiences and sophistication levels
  • Client service and delivery mindset
  • Strong ability to help visualize content in learning curriculum and other channels
  • A self-starter and the ability to build strong relationships a must
  • Financial designations (CFA, CFP, CMFC, CIMA, etc.) a plus
  • Strong time management skills with the ability to prioritize and multi-task in a fast-paced environment



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

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Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity