Paid Media, VP

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. The team works in partnership with the brand marketing, content, research, analytics and social media teams, as well as teams of revenue division marketers, to build upon strategic goals and define a clear channel neutral approach for amplifying key campaigns and firm messaging within paid media.


Role Summary

This Vice President will play a key role within the Global Marketing organization, overseeing paid media for three of our revenue divisions: Investment Banking, Global Markets, and Asset Management. With dedicated support within each respective division, and in close collaboration with the MD of Paid Media and other COE colleagues, the VP will drive an integrated approach to planning and buying against our institutional client segments. The VP will craft a media strategy in support of each division’s commercial and marketing goals, and assess opportunities for execution across all channels. As a close partner and collaborator with the media agency; this VP will act as a conduit between the agency, external vendors and publishers, and internal stakeholders to ensure that there is an alignment to the goals of the marketing strategy within the relevant media channels. The purview across the three divisions allows for a common application of strategy, martech platforms, and buying scale, while balanced with the distinct needs of each individual business and client type This role requires expert media skills, a keen knowledge of the evolving media landscape, and a working understanding of institutional financial services and the capital markets.

Position Responsibilities

  • Demonstrate paid media expertise and leadership, with an integrated knowledge of multiple business needs across the three divisions.
  • Work closely with divisional marketing leads and COE colleagues, to develop objectives, set goals and KPIs, co-ordinate paid media briefings, develop paid media strategies and go-to-market plans develop measurement and tracking plans.
  • Full Funnel media planning for B2B lines of business particular financial sectors a plus
  • Experience in lead generation/nurturing partnering with sales organizations on lower funnel plans during the sales cycle. Experience targeting financial advisors and institutions a plus.
  • Partner with agency and internal colleagues on the execution of plans, with distinct measurement plans. Aid team with understanding of timelines, briefing inputs and channel strategy planning for internal or external clients.
  • Provide feedback and assistance with multiple projects and quick decision making on media plans, when in market (in collaboration with marketing team).
  • Develop and own budget management for all media plans (including tracking of media authorizations, invoicing and reconciliation)
  • Partner with agency to track campaign measurement and determine optimizations for live plans, identifying new opportunities for learning agendas and cross-media tracking.
  • Identify and develop relationships with media partners across existing and new channels, that align with divisional marketing needs and goals.
  • Act as a media expert by keeping your finger on the pulse of new and emerging opportunities, as well as industry best practices regarding the most effective ways of reaching new audiences, optimizing ROAS and Brand Safety.
  • Lead team of media associates sitting in each division. Set vision and direction; look for opportunities for collaboration and growth opportunities; contribute to the media COE and Global Marketing more broadly as a magnet for talent



  • 15+ years of experience in paid media strategy and execution, in either an agency or in-house paid media role—B2B financial services experience strongly preferred particularly targeting financial advisors and institutions.
  • Experienced execution in performance marketing campaigns with particular focus on lower funnel deliverables and the ability to set goals, establish actionable KPIs, demonstrate measurable results and improve ROAS trends.
  • Knowledge and understanding of media planning principles, including objective setting, target audience creation, channel planning strategy, media analysis and budget management.
  • Exposure to multi-touch attribution modelling and/or media mix modelling
  • Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision.
  • Excellent communication and interpersonal skills, both written and oral.
  • Team-oriented, with confidence in interaction with multiple stakeholders and external partners
  • Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
  • Hands-on Paid Media experience in B2B Financial Services or a relevant media focused industry (eg. Consumer Tech, Entertainment, Retail).
  • Bachelor’s Degree (BA/BS)




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