AMD, Goldman Sachs Asset Management, Alternatives, Integrated Marketing, Managing Director

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Asset Management
Business Unit
Private Operating Infra
Employment Type


Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market—supervising over $1.8 trillion in assets worldwide. Driven by a passion for our clients’ success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function but aligned to the Asset Management division, sits the Asset Management marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our public-side and alternatives investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics.

Role Summary

This position will play a key role within the Asset Management marketing team, leading integrated marketing for the Alternatives side of the business. They will partner across the divisional marketing team, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives of the business. The Alternatives business within Goldman Sachs Asset Management comprises investing strategies in corporate private equity, growth equity, infrastructure, credit, and real estate, serving a diverse mix of clients from pension funds to insurers to sovereign wealth funds. The business also focuses on sustainability and ESG investing strategies. This individual will partner with client-facing business leaders across these strategies to harness the top commercial priorities and translate them into full-funnel plans, reaching current and future clients as well as an ecosystem of other stakeholders including recruits and the media.


Position Responsibilities

  • Build awareness and affinity for the Alternatives business through the development and execution of strategic marketing plans, leveraging a newly created divisional value proposition and set of messaging pillars
  • Partner with business unit leaders to understand specific commercial objectives in order to develop unique content and positioning; be an active driver of business growth through nurture, acquisition, and retention efforts
  • Develop marketing plans around new product/fund launches, major announcements, tentpole events and client conferences, and flagship initiatives such as Launch With GS, the firm’s $1B commitment to backing diverse founders and fund managers
  • Oversee the development and creation of new marketing collateral (branded templates for e-mails, presentations, premier publications, etc.) in partnership with the divisional marketing design team
  • Map out a coordinated content calendar that sequences externally published content appropriately and effectively across the Asset Management division and Firmwide brand overall
  • Leverage social and paid media to develop targeted and efficient organic and paid programs
  • Collaborate with divisional and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts
  • Contribute to the division’s annual conference strategy, overseeing the creation of materials which reflect key priorities and asset classes
  • Partner with Media Relations on relevant opportunities that showcase the Alternatives business



  • 15+ years in a similar role either within a marketing agency or similar leading financial institution
  • In-depth knowledge of the alternative asset management industry: products, clients, regulations, competitors
  • Strong integrated marketing skills in both strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
  • Demonstrated experience in digital marketing, with working knowledge of website design, lead generation, and analytics in order to partner with subject matter experts
  • Ability to synthesize information from multiple sources and develop a clear, compelling story
  • Demonstrable track record of working effectively across matrixed, complex organizations
  • Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
  • Bachelor’s Degree (BA/BS); MBA preferred



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

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