The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within Global Marketing sits the COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. The team works in partnership with the brand marketing, content, research, analytics and social media teams, as well as teams of revenue division marketers, to build upon strategic goals and define a clear channel neutral approach for amplifying key campaigns and firm messaging within paid media.
The VP, MarTech works closely with internal teams and third-party partners to manage the evolution of our data management platform. This person will help build out our marketing technology and help to fuel a closed-loop data-driven approach across the marketing planning process from strategy and activation straight through to measurement and optimization. This role requires an outcomes-oriented self-starter who has an established working knowledge of the data and tech landscape, while also being a superior collaborator who can establish connections across a broad range of partner stakeholders within a matrixed organization. Responsibilities will include:
Marketing Technology Leadership & Business Planning
Strategy & Execution
Day-to-day scope of work:
The right candidate for this role is excited about the central role data platforms play in revolutionizing the way Goldman Sachs can go to market. You are able to think big about all that is possible from a data platform perspective, but have the discipline to focus efforts in order to achieve tangible, measurable outcomes near and long term.
You have a proven track record of defining and implementing identity-based data management platforms in your career, and have likely spent the last 5+ years working in an agency, publisher or platform environment evangelizing the importance of a data platform to drive precision, value and ROI impact.
Our ideal candidate will be an action-oriented data platform expert who instills confidence in key stakeholders and team members with their knowledge, as well as their ability to translate concepts into tangible action.
Beneficial Areas of expertise include:
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.
We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html
© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity