Marketing Technology, Vice President

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Executive Office
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. The team works in partnership with the brand marketing, content, research, analytics and social media teams, as well as teams of revenue division marketers, to build upon strategic goals and define a clear channel neutral approach for amplifying key campaigns and firm messaging within paid media.


The VP, MarTech works closely with internal teams and third-party partners to manage the evolution of our data management platform. This person will help build out our marketing technology and help to fuel a closed-loop data-driven approach across the marketing planning process from strategy and activation straight through to measurement and optimization. This role requires an outcomes-oriented self-starter who has an established working knowledge of the data and tech landscape, while also being a superior collaborator who can establish connections across a broad range of partner stakeholders within a matrixed organization. Responsibilities will include:


Marketing Technology Leadership & Business Planning

  • Centralize the marketing technology strategy and devise a process to optimize technology investments
  • Drive visibility and oversight of cross-organization investment plans, optimization, and alignment to marketing strategy
  • Lead Build vs. Buy discussions based on thoroughly documented business requirements


Strategy & Execution

  • Accountable for development and successful implementation of the marketing data, measurement and technology strategies, including: scope definition, resourcing, stakeholder management, and adoption 
  • Partner with Digital, Data & Analytics and Engineering to select and contract with technology providers and actively manage the marketing technology stack for adoption, effectiveness and efficiency, in partnership with Engineering and Marketing leaders.
  • Accountable for translating business & marketing expectations and strategies into a collection of enabling capabilities that drive marketing efficiency (cost & speed) and effectiveness (quality & consistency) across the organization,
  • Build and execute a delivery roadmap. 
  • Foster a collaborative environment between other Marketing leaders across divisions, as well as Engineering, Finance, and Strategic Sourcing in developing marketing solutions which align to solving business needs. 
  • Ensure strong business & marketing partner involvement and acceptance of the solution
  • Conduct vendor assessments to prioritize available vendor solutions based on business requirements met and implementation timelines.
  • Drive negotiations, manage vendors and collaborate with information technology teams as the business owner for user story development, Agile planning, delivery of initial solution configuration, enhancements and interface testing.



Day-to-day scope of work:  

  • Work internally with global and local teams to continually evolve and adapt the data, tech and functional components of the data platform 
  • Proactively engage with data, tech, platform and publishing partners to maximize integration as relevant 
  • Ensure outcome of Martech stack delivers for One GS globally as well as for local markets and divisional needs
  • Develop and share internal and external facing audience platform thought leadership pieces that focus on topics such as data-driven audience planning in a privacy-first landscape  
  • Partner with internal teams on an ongoing basis for continuous improvement, optimization and overall productivity.
  • Have worked to map post-cookie strategies for their business, including defining a first-party data strategy as well as other solutions that will be more prevalent post third-party cookie deprecation 
  • Previous experience working with clients to integrate CRM data into broader media strategy and implementation approach 
  • Direct experience working with cross functional teams (e.g. strategy, planning, martech, data science, analytics) to collaboratively define data-driven approaches that drive business value.



The right candidate: 

The right candidate for this role is excited about the central role data platforms play in revolutionizing the way Goldman Sachs can go to market. You are able to think big about all that is possible from a data platform perspective, but have the discipline to focus efforts in order to achieve tangible, measurable outcomes near and long term. 


You have a proven track record of defining and implementing identity-based data management platforms in your career, and have likely spent the last 5+ years working in an agency, publisher or platform environment evangelizing the importance of a data platform to drive precision, value and ROI impact. 


Our ideal candidate will be an action-oriented data platform expert who instills confidence in key stakeholders and team members with their knowledge, as well as their ability to translate concepts into tangible action.  






  • 15+ years of progressive management and leadership experience in designing, developing, and deploying solutions to support Marketing capabilities with an emphasis on building omnichannel marketing capabilities through CDP, DMP and similar technology.  
  • General Manager level experience in problem solving, negotiation, vision and expectation setting, Extensive experience in leading enterprise level portfolios and programs utilizing lean, agile, and waterfall delivery methodologies is required. 
  • Strong information management experience and analytic capabilities required (logical data models, data governance, operational, analytical, and big data solutions).
  • Technical savvy about martech, audience data and identity solutions, and equally important ability to make knowledge accessible to non-technical stakeholders
  • Comfortable operating in ambiguity and being a beacon for providing clarity
  • Superior interpersonal skills to establish trusted advisor status with internal stakeholders and external partners
  • Excellent presentation skills that will bring the work to life in a clear and concise manner
  • Problem solver comfortable working across a wide range of partners and deliverables
  • Highly responsive and organized while also being strategically minded
  • Keeping up to date with all news and innovation within the sector 
  • Bachelor’s Degree (MBA preferred) 
  • Financial/ B2B experience preferred

Beneficial Areas of expertise include:

  • Digital strategy and road map planning
  • Branding, content strategy
  • Mobile strategy
  • Marketing Automation
  • Enterprise web content management
  • Email marketing platforms
  • Social media strategy and channels
  • Research publishing platforms
  • Data warehousing
  • Search, BI tools
  • Enterprise Architecture



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