Paid Media Planning, Associate/Vice President

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Executive Office
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. The team works in partnership with the brand marketing, content, research, analytics and social media teams, as well as teams of revenue division marketers, to build upon strategic goals and define a clear channel neutral approach for amplifying key campaigns and firm messaging within paid media.


As the Senior Associate, Paid Media Planning you will support the VP, Media Planning and Best Practices on our firm-wide integrated communications planning and media strategy, aimed at helping our brand show up in the places that matter most to our clients and consumers. The Media Planning and Best Practices team will help determine the strategic role of paid, owned, and earned touchpoints across our firmwide brand initiatives as well as partner closely with our Divisional marketing teams to drive an effective and efficient cross-channel approach to communications/media planning strategy. In this highly visible role, you will partner closely with other members of the centralized media team, brand marketing, and marketing strategy teams to drive a holistic planning approach and establish KPIs and measurement approaches for each channel. As well, you will partner with our four global divisions to drive a more integrated media approach providing practical applications as well as theory. This role will span our consumer, corporate, and institutional client segments, as well as multiple geographies including EMEA and APAC, providing a unique and exciting challenge for an exceptional practitioner as GS continues to build and scale its marketing capabilities.


You will be responsible for:

  • Supporting the development of an integrated communications approach for all firm-wide marketing initiatives
    • Working with creative and brand strategy teams upstream in the briefing process to develop a channel recommendation strategy
    • Supporting firm-wide initiatives including employer branding, diversity & inclusion, philanthropy and sustainability, executive communications, and other initiatives not tied a specific GS product or service
    • Collaborating with media teams and agencies to bring strategic concepts from ideation into execution, ensuring paid media tactics align with a broader strategic communications plan
    • Collaborating with GS-wide owned and earned channel teams to ensure communication concepts are adopted and seamlessly executed across all touch points.
    • Helping to develop specific and measurable KPIs for each channel, in tandem with analytics and media teams and in collaboration with MarTech to identify and activate on key platforms
    • Helping to develop and build a firm-wide understanding of consumer behaviors across channels and a working knowledge of media relevant to the clients we serve
    • Helping to develop a recommended channel allocation approach tied to business objectives spanning brand awareness and performance/acquisition across all customer segments
    • Helping to build recommended playbooks, best practices, and other tools that can be leveraged by divisional marketers and embedded performance marketing teams
    • Collaborating with divisional teams to enable consistency and best practice sharing across the enterprise by identifying business process and capability improvement opportunities aligned to the needs of the business
    • Inform/Prepare POVs, Landscape, Trend Summaries, etc
    • Partnering with our external team of media, creative, and strategy agencies to drive collaboration and effectiveness






  • 6-10 years agency or client-side experience focused on cross-channel communications and media planning strategies as well as demonstrating on the ground collaborative action oriented work flows with teams to get work done
  • Financial services category experience not required, but experience is a plus
  • B2C and B2B experience, including both brand and performance
  • Background in consumer goods or startups/DTC preferred
  • Deep working knowledge of all media channels and planning/buying methodologies
  • Development of measurement frameworks and experience with attribution models/other testing methods.
  • Practical experience should include: communications, digital marketing or media leadership, including marketing/customer engagement strategy, brand/business planning, analytics/data driven planning approaches, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management
  • Experience managing matrixed organizations with dual reporting structures and joint accountability between marketing and business leads
  • Experience briefing and managing agencies as well as internal teams
  • Executive presence to inspire confidence with internal and external constituents
  • Collaborative; willing to roll up their sleeves with the team
  • Entrepreneurial and an inventive problem solver
  • Curious, excited about what is possible and finding practical applications and unique solutions to drive business impact.
  • A real team player



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

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