Executive Office, Global Marketing, Firmwide Franchise Content Manager, Analyst/Assoc

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Executive Office
Executive Office
Business Unit
Global Marketing
Employment Type



The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

The Content team is responsible for:

  • Enhancing reputation and fostering transparency — providing a greater understanding of what Goldman Sachs does and sharing insights and ideas about key themes affecting the global economy.
  • Insulating against and mitigating negativity — adding our own voice to the conversation during times of increased vulnerability and heightened public discourse stemming from negative media activity.
  • Attracting top talent — positioning the firm as an employer of choice through narratives that explain our mission, our culture and our contributions to societies.
  • Bolstering commercial receptivity — building favorability that results in a foundation for commercial receptivity with the public. 

Role Summary:

The Firmwide Franchise Content team will be responsible developing the strategy and coordinating the execution of content and marketing collateral for the Consumer & Wealth, Asset Management, Investment Banking and Global Markets divisions within Goldman Sachs. The team will coordinate and establish governance across a group of division editors-in-chief in order to develop content that is customized for specific audiences but consistent and purposeful at the firmwide level.

This Analyst/Associate will play a key role helping to implement a modern, best-in-class approach to content marketing and branded content across divisional marketing products and client communications to unify our content efforts across the firm. This Analyst/Associate will support the team’s efforts to identify myriad content channels and client engagement vehicles and develop a common approach to content creation; partner with divisional editors-in-chief to understand their content initiatives and goals; identify opportunities for developing content packages around key firmwide themes; and understand how new content initiatives fit into the broader ecosystem of existing firmwide content strategy. This role requires both a strategic and operational mindset.


Position Responsibilities:


  • Firmwide content marketing strategy: Implementing a modern, best-in-class approach to content marketing and branded content across divisional marketing products and client communications, including:
    • Auditing current content playbooks and templates being utilized across the firm to ensure consistency moving forward
    • Building a strategy for GS content marketing and thought leadership in service of brand and business-building
    • Advising on the full lifecycle of content marketing for divisions and their products: strategy and planning, publishing, distribution, analytics, measurement, and optimization
    • Establishing best-practices to coordinate divisional content products and formats
    • Assisting in professionalizing and up-leveling current content marketing vehicles such as videos, podcasts, newsletters and infographics, and creating templatized approaches for future content efforts
  • Content production management: Ensuring consistent quality and creative excellence across all divisional marketing products and client communications
    • Coordinating across multiple stakeholders across the organization to deliver efficient and effective production of all divisional marketing collateral

Required Skills and Experience:

  • Bachelor’s degree and minimum of 3 to 5 years of experience in program management or strategic communications
  • Strong program management skills; highly organized with strong attention to detail and excellent follow-through
  • Results-oriented: ability to handle multiple, time-sensitive projects while focusing on the quality of work delivered
  • Ability to drive alignment across cross-divisional stakeholders with competing priorities
  • Excellent interpersonal and communication skills, both written and verbal. Comfort and ability to present complex material in front of stakeholders
  • Ability to distill complex processes or materials into streamlined, digestible information
  • Creative thinker, with the ability to shape and improve content marketing ideas, as well as to generate new ones
  • Experience with brand marketing teams and an understanding of messaging, campaign development, paid/owned distribution channels, and marketing analytics
  • Ability to perform analysis of key business metrics
  • Collaborative work approach and ability to work well across a dynamic global team



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity