Global | AM Marketing, Digital Analytics, Associate

Location(s) US-IL-Chicago
Job ID
2021-83069
Schedule Type
Full Time
Level
Associate
Function(s)
Business Analysis
Region
Americas
Division
Asset Management
Business Unit
Public Operating Infra
Employment Type
Employee

MORE ABOUT THIS JOB

Asset Management

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

RESPONSIBILITIES AND QUALIFICATIONS

Goldman Sachs Asset Management is enhancing its digital marketing capabilities to drive increased brand/product awareness, and drive qualified leads to increase assets under management. You will help create and enhance a digital ecosystem, that transforms the client and prospect experience. We are a product and service driven team, comprised of talented and passionate product managers, analytics experts, designers, and engineers working to change the landscape of asset management.

 

Responsibilities:

  • Oversee Analytics for Performance Marketing, organize, supervise and develop a lead nurturing supportive Analytics and Insights capability.
  • Manage measurement solutions for product campaigns and advise on KPI, optimization opportunities, key milestones, historical trending, channel analyses, benchmarks, overall campaign performance and reporting cadence
  • Apply analysis and data to drive commercial opportunities
  • Provide analytical support, including dashboards, tagging, campaign performance monitoring (including SEO, SEM, Display, Retargeting, Email); interpret data analyses and competitive insights to identify, understand and support business opportunities.
  • Partner with Marketing, Technology and Sales teams to understand and anticipate business needs
  • Partner with Digital and Sales technology teams to develop and continue to improve upon marketing capabilities, through both leveraging existing tools and when appropriate, augmenting the marketing tech stack.
  • Create foundation for future A/B and multivariate site testing though identification of funnel and lead optimization opportunities aligned with business objectives.
  • Ensure 'best in class' Analytics approaches

Qualifications:

  • 3+ years of experience working for a financial services company in analytics or other quantitative function ideally within the B2B space
  • Experience in working with Google Analytics, Adobe Analytics, Tableau, Marketing Automation platforms (i.e., Marketo, Salesforce) 
  • Degree in Mathematics, Statistics, Economics, Engineering or a related field preferred.
  • Experience in attribution modelling highly valued
  • Deep understanding of available technology, products and pain points of digital marketing
  • Skill utilizing Excel, SQL, SAS, R, Python (or similar) for advanced statistical analysis
  • Excellent data visualization skills to be able to determine the appropriate visualization for a variety of data types and create compelling stories with data to inform various audiences of our digital marketing activities
  • Exceptional written and oral communication skills with a proven ability to articulate complex ideas, express and defend a point of view, and influence outcomes.
  • Excellent people leadership skills and a proven track record of developing high potential talent and delivering results.
  • Experience leading strategic A/B and Multivariate test plan development
  • A basic understanding of agile methodologies and continuous delivery

ABOUT GOLDMAN SACHS

ABOUT GOLDMAN SACHS


At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html



© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity