Global | AM Digital Marketing Specialist, Associate

Location(s) US-IL-Chicago
Job ID
2021-83071
Schedule Type
Full Time
Level
Associate
Function(s)
General
Region
Americas
Division
Asset Management
Business Unit
Public Operating Infra
Employment Type
Employee

MORE ABOUT THIS JOB

Asset Management

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

RESPONSIBILITIES AND QUALIFICATIONS

The Goldman Sachs Asset Management team is enhancing its digital marketing capabilities to drive increased brand/product awareness, and drive qualified leads to increase assets under management. You will help create, manage and execute creative strategies that are central to the organizations growth. We are a product and service driven team, comprised of talented and passionate product managers, analytics experts, designers, and engineers working to change the landscape of asset management.

 

As a key member within the performance marketing team, you will be informing and managing external agencies and creative development, you’re ideally and account planner/strategist who understands the creative process, directly manages creative campaigns, and expertly manages a comprehensive creative strategy capable of supporting multiple products and audiences. 

 

Responsibilities:

  • Develop, manage and optimize creative learning agendas for a variety of digital channels, including but not limited to Display, Online Video, Paid Social, Content Syndication, and Email
  • Establish and standardize creative and operational best practices to ensure seamless and efficient campaigns launches
  • Develop test and learn strategies and tactics for performance marketing and lead generation purposes
  • Connect data, research and insight to deliver best in class creative experiences
  • Work collaboratively across internal marketing teams and external digital agency partners to support both new and current digital marketing campaigns
  • Think strategically about business, marketing, and technical challenges
  • Manage the creative deliverable cycle including initial planning, implementation, optimization, analysis and reporting
  • Review and analyze campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed
  • Manage vendor relationships
  • Manage creative budget and planning exercises
  • Devise strategic creative recommendations based on goals

Qualifications:

  • Bachelor’s degree in relevant field
  • 5+ years of experience working on digital marketing creative
  • Mastery of marketing principles, industry best practices, branding and able to articulate a unique PoV
  • Ability to lead the design of high quality work within brand guidelines and within an agreed upon timeframe.  Ensuring final deliverables exceed design and production requirements and expectations
  • Excellent communication skills to articulate design decisions at all levels
  • Strong understanding of Desire to work in a fast-paced environment adhering to strict deadlines and evolving priorities
  • Digital advertising experience and expertise in related ad specifications, file formats and technologies
  • Able to prioritize work and shift priorities as needed to meet milestones
  • Strong understanding of creative/digital production
  • Excellent attention to detail
  • Solution-oriented temperament with the ability to stay positive in a fast-paced environment
  • Experience analyzing and reporting on KPIs for digital creative
  • Experience working with vendors and supporting vendor relationships
  • Strong analytical skills
  • Strong communication and presentation skills

ABOUT GOLDMAN SACHS

ABOUT GOLDMAN SACHS


At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html



© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity