Global | AM Content Strategist, Associate/Vice President

Location(s) US-NY-New York | US-IL-Chicago
Job ID
Schedule Type
Full Time
Vice President
Asset Management
Business Unit
Private Operating Infra
Employment Type


Asset Management

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.


The marketing department within Goldman Sachs Asset Management is a growing quickly, with incredible opportunity to build and grow your experience and skills. The Content Strategist shapes why and how we communicate with clients through content. We’re looking for experienced strategists who know their craft and can cascade best practices throughout the division. They should be able to add value to the processes and building blocks of an excellent content team, with a growth mindset that will continually iterate and improve what exists.



  • Develop strategic campaigns and content to build brand awareness of the GSAM business and strengthen thought leadership in investment excellence
  • Partner with client coverage and product teams to understand specific commercial objectives in order to develop strategic positioning and content
  • Understand target audience needs and content behaviours
  • Create a content strategy, messaging framework, journey map, and editorial calendar around a holistic narrative
  • Assist in the production of videos, whitepapers, blog posts, podcasts, infographics and social content
  • Shape and copyedit stories that the team writes, and write some short-form content assets
  • Work closely with many internal constituents across paid media, UX, writers, social, distribution, and analytics
  • Partner closely with agencies to on-board and execute multiple assets
  • Coordinate flow of assignments, assets, and approvals before publication
  • Ensure all marketing content is compliant and meets market regulations
  • Create and continuously improve foundational, channel, and product-specific content for print and digital execution
  • Measure impact of content and marketing campaigns by collecting and analyzing data
  • Identify and execute independent projects to enhance team and divisional efficiencies


  • 5-10 years in a content strategy role, preferably at a large brand or agency
  • The ability to synthesize information from multiple sources and develop a clear, compelling story
  • Understanding of the asset management industry, products, clients, regulations, and competitors a plus
  • Understanding of messaging, campaign development, paid/owned distribution, and marketing analytics
  • Excellent communication skills, both verbal and written
  • Collaborative work approach and ability to work well across a dynamic global team
  • Ability to envision and maintain extremely high standards, even under deadlines
  • Proactive and motivated



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

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