Global | AM Head of Social, Vice President

Location(s) US-NY-New York | US-IL-Chicago
Job ID
Schedule Type
Full Time
Vice President
Asset Management
Business Unit
Private Operating Infra
Employment Type


Asset Management

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.



Goldman Sachs Asset Management provides innovative investment solutions to help our clients meet their financial goals. We work with client coverage and product teams around the globe to help our institutional and retail clients across various industries navigate changing markets and make smart investments. We value self-starters with an entrepreneurial spirit, but provide the support and resources to ensure your success.

The marketing department within Goldman Sachs Asset Management is growing rapidly, with incredible opportunity to build and grow your experience and skills. The VP, Head of Social will oversee creative strategies and executions globally for Goldman Sachs Asset Management social media channels, including managing existing channels, exploring new ones, and the production of social media videos, graphic design, animations and copy creation. This individual will assist a team of graphic designers and copywriters focused on developing a regular cadence of engaging social content. This role will liaise cross-divisionally, managing communication flows among internal creative teams, external creative agencies, and social platform partners.


The Head of Social will know their craft and cascade best practices throughout the division. They should be able to add value to the processes and building blocks of an excellent content team, with a growth mindset that will continually iterate and improve what exists.




Social Media Strategy

  • Work cross-functionally with internal teams to develop content aligned with the global business areas of focus
  • Understand channel environments and experiment to see how we can better meet client needs
  • Decide what and when to create on social channels, primarily LinkedIn
  • Concept and maintain a matrixed content calendar across many different product and themes
  • Establish processes and best practices, implementing them throughout the division

Content Creation

  • Manage the content creation process, which includes the development and production of graphics, animations, video and copy
  • Assist designers, copywriters and agencies in creating social content, helping suggest images and videos, crafting copy, and utilizing relevant hashtags and handles to pair with the respective posts and platforms
  • Support day-to-day social media efforts, including requests from key internal stakeholders
  • Fact-check, proofread and get approvals for real-time social media requests
  • Help create, edit and manage content for executives
  • Develop practices and procedures for managing workflow efficiently and building alignment across multiple teams and stakeholders

Listening & Reporting

  • Utilize social listening tools to generate insights
  • Translate social media data into actionable reports that lead to optimization
  • Ability to confidently interact with senior leadership and provide timely feedback/advice
  • Work with Compliance to ensure adherence to social policies
  • Understanding of the competitor landscape and what is trending in the financial industry


  • 10+ years of experience managing social media for brands or publishers
  • Portfolio of high quality social creative that generated high-performing results
  • Very savvy user of essential social media platforms, with a heavy emphasis on LinkedIn and YouTube
  • Proficient in social media publishing and analysis tools
  • Working understanding of graphic design and video production is a plus
  • Strong editorial judgment, writing skills and attention to detail
  • Creative mindset, passionate in the latest digital trends and how to apply them to the division’s thinking in accessible, clever ways
  • Proactive, team player with strong interpersonal skills
  • Excellent project management and organizational skills
  • Ability to manage multiple priorities and thrive in a dynamic fast-paced environment
  • Knowledge of the asset management space or a strong interest is a plus



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

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