Executive Office-Media Sciences, VP

Location(s) US-NY-New York
Job ID
2021-83616
Schedule Type
Full Time
Level
Vice President
Function(s)
Executive Office
Region
Americas
Division
Executive Office
Business Unit
Global Marketing
Employment Type
Employee

MORE ABOUT THIS JOB

EXECUTIVE OFFICE

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.


About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. The team works in partnership with the brand marketing, content, research, analytics and social media teams, as well as teams of revenue division marketers, to build upon strategic goals and define a clear channel neutral approach for amplifying key campaigns and firm messaging within paid media.

RESPONSIBILITIES AND QUALIFICATIONS

The VP Media Sciences is a senior leader with extensive expertise in media measurement, attribution and data, and possesses a deep understanding of the media ecosystem across all media channels.  You will provide thought leadership, vision and oversight for media reporting, analytics and data ; is responsible for overseeing all cross media and digital measurement, reporting and analysis, as well as leading development of new analytical tools, data sets and approaches; an expert today with an eye on evolving our media measurement analytics for the future.

 As a leader within the firm,  this role is a crucial collaborative partner to our content strategy, brand marketing, divisons, audience science, ad operations, media and digital channel disciplines, sharing learnings that are useful and actionable. The position is the central point for integrating campaign and marketing performance reporting, analysis and optimization as well as for designing and developing new tools and automation across all media agency and internal stakeholder relationshsips. This person should also possess the expertise required to lead and build an innovative team, as well as the confidence to work with our internal executive team and marketing leads.


Responsibilities

  • Development, ownership and execution of media measurement and attribution strategy, measurement plan framework and learning agendas
  • Define the most important KPIs and benchmarks to track/measure success.
  • Create models for performance attribution
  • Own media performance insights and narrative, translating data into clear, compelling, actionable insights
  • Oversee reporting & dashboards, both created internally and by agency
  • Development of innovative measurement solutions, including advancing our identity-based measurement currently underway
  • Media data ingestion and management
  • Performance data management and QA
  • Lead internal and agency team members driving thought leadership, unique actionable solutions and productive team dynamics.
  • Collaborate with analytics leads across all divisions and agencies sharing best practices, use cases, member development techniques, partner/vendor POVs, etc.
  • Evangelize measurement evolution to broader set of internal stakeholders
  • Collaborate with media and audience teams to inform audience strategies
  • Use advanced understanding of audience data sources and technology to inform analyses
  • Test design and learning agenda development
  • Inform broader martech evaluations/decisions
  • Curiosity and hypothesis-driven analyses
  • Excellent communication, storytelling and presentation skills
  • Deep understanding of privacy implications (cookieless future) on measurement and audience management
  • Experience in working closely with identity solutions and technologies
  • Strong understanding of the media landscape, including ad technology and programmatic buying
  • Prior experience interacting with legal, compliance and business stakeholders
  • Financial services experience a plus
  • Must possess the right balance of leadership/strategic thinking with the ability to roll up one’s sleeves to develop solutions
  • Must be process oriented and organized
  • Delivery of high-quality work in a fast paced and dynamic environment
  • Effective team player with proven ability to manage multiple projects simultaneously
  • Strong communications (written, verbal and interpersonal) skills, including tact and diplomacy
  • Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
  • Experience in successfully influencing others and navigating complex and highly-matrixed organizations
  • Strong sense of accountability and decisiveness in strong work ethic

 

Qualifications

  • Minimum 15 years of experience within media measurement and analytics, with extensive experience in building and leading and  managing agile workflows
  • Expertise in media attribution and measurement platforms
  • Curiosity and hypothesis-driven analyses
  • Excellent communication, storytelling and presentation skills
  • Deep understanding of privacy implications (cookieless future) on measurement and audience management
  • Experience in working closely with identity solutions and technologies
  • Familiarity with adtech and martech tools (audience management tools, DSP/SSP, social, bid management, ad serving, web analytics, etc).
  • Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
  • Familiar with AdTech toolsets and platforms, skilled in manipulating data sets and creating visualizations on key platforms, experience in designing and building/evolving dashboards in tools such as Tableau, Datorama and Power BI
  • Experience with data sourcing, evaluation, onboarding and integration
  • Sufficient understanding of data mining, statistical methods and technical capabilities to be able to guide the team methodologically, direct tool design and construction
  • Knowledge of advanced analytics solutions, test design, modeling applications and methodologies including but not limited to MMM, MTA, LAL, predictive, etc.
  • Analytics experience within integrated or digital communications or media agency preferred
  • Global experience a plus
  • Financial experience a plus.
  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business-related fields (advanced degree is preferred

 

ABOUT GOLDMAN SACHS

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
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