The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.
About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within Global Marketing sits the COE for paid media, responsible for designing and implementing a global paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the global marketing strategy and identifies key opportunities and trends that exist within the media landscape. The team works in partnership with the brand marketing, content, research, analytics and social media teams, as well as teams of revenue division marketers, to build upon strategic goals and define a clear channel neutral approach for amplifying key campaigns and firm messaging within paid media.
The VP Media Sciences is a senior leader with extensive expertise in media measurement, attribution and data, and possesses a deep understanding of the media ecosystem across all media channels. You will provide thought leadership, vision and oversight for media reporting, analytics and data ; is responsible for overseeing all cross media and digital measurement, reporting and analysis, as well as leading development of new analytical tools, data sets and approaches; an expert today with an eye on evolving our media measurement analytics for the future.
As a leader within the firm, this role is a crucial collaborative partner to our content strategy, brand marketing, divisons, audience science, ad operations, media and digital channel disciplines, sharing learnings that are useful and actionable. The position is the central point for integrating campaign and marketing performance reporting, analysis and optimization as well as for designing and developing new tools and automation across all media agency and internal stakeholder relationshsips. the expertise required to lead and build an innovative team, as well as the confidence to work with our internal executive team and marketing leads.
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