Global | AM Marketing Digital Strategy Analyst, Associate

Location(s) US-IL-Chicago
Job ID
2021-83694
Schedule Type
Full Time
Level
Associate
Function(s)
General
Region
Americas
Division
Asset Management
Business Unit
Public Operating Infra
Employment Type
Employee

MORE ABOUT THIS JOB

Asset Management

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

RESPONSIBILITIES AND QUALIFICATIONS

The AM Marketing Group is responsible for the strategic, global management of the Asset Management brand. We help develop and drive the division’s global marketing efforts through print and digital media as well as industry-leading events and coordinated worldwide campaigns. We seek to maximize the impact of the division’s content by engaging early in the development of product and thematic initiatives, balancing short-term product needs with long-term strategic goals. We optimize efficiency in production and resource allocation with firmwide technology and outsourcing, balancing standardization with customization while protecting the brand. With an ongoing commitment to innovation, we capitalize on new R&D in digital and design with insight gained from leaders inside and outside of financial services.

 

The Digital Strategy Analyst is responsible for development, maintenance and tracking of online experiences for Goldman Sachs Asset Management’s web properties globally, including the public websites (GSAM.com), client portals and intranets. This professional will partner with internal stakeholders to develop creative concepts and implement interactive features to support our ongoing initiatives and campaigns.

 

Responsibilities:

  • Work with Content Specialist, Design Specialists and Marketing Strategists to develop interactive digital experiences for website and client email communications
  • Handle content authoring for GSAM.com sites across regions and roles
  • Manage Adobe Target platform to test and come up with best user experience
  • Act as a liaison between Technology and Digital Strategy Team to work on platform enhancement
  • Manage a project from start-to-finish. Principal tasks include coordinating with stakeholders on web content development, working on Content Management System, Adobe Target and client email communication as part of marketing outreach
  • Work with content strategist, integrated marketers and design on email marketing campaigns and initiatives using Adobe Campaign
  • Work on lead generation tools like Marketo for lead capturing and lead nurturing
  • Maintain standards for content and look & feel throughout web properties and electronically publish content
  • Keep current with emerging web technologies through relevant resources in order to propose/develop interactive content
  • Monitor trends in email marketing; utilize research and metrics to recommend improvement to our email marketing strategy

Qualifications:

  • 2-4 years of relevant experience
  • Strong analytical and organizational skills
  • Experience in the use of CMS tools (experience with AEM is a plus)
  • Experience on Adobe Target Platform
  • Experience in email marketing tools (experience in Adobe Campaign is a plus)
  • Experience on lead generation platform like Marketo
  • Experience with project management tool like JIRA
  • Solid understanding of HTML, Adobe Acrobat, Dreamweaver & Microsoft Office Suite
  • Some understanding of the asset management business
  • Familiarity with different technologies and the ability to learn new systems quickly and effectively
  • Team oriented; able to interact effectively with all levels
  • Strong writing skills
  • Excellent client service skills, understanding of how to build strong relationships with internal clients
  • Ability to multi-task and solve problem while working to meet deadlines and deliver accurate and engaging content

ABOUT GOLDMAN SACHS

ABOUT GOLDMAN SACHS


At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html



© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity