CWM - Marcus by Goldman Sachs - Funnel Strategy and Analytics - Associate - Richardson/NYC/Wilmington

Location(s) US-TX-Richardson
Job ID
Schedule Type
Full Time
Consumer Banking
Consumer and Wealth Management
Business Unit
Customer Acquisition
Employment Type


Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.



The firm’s Consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a startup with more than 150 years of experience. Today, we serve millions of customers across multiple products including lending, deposits, financial tools, and our partnership with Apple on Apple Card. We use innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. As we build a leading digital consumer bank and expand into new products and partnerships, we are looking for leaders and individual contributors to join our team.


Your Impact:

Are you a consumer-oriented marketing professional looking to apply your analytical and creative skills to deliver breakthrough product offering experience?  Are you passionate about creating effective omni-channel experience based upon deep customer insights?  Do you bring a desire to have fun along the way?  We are seeking an associate to join the Lending funnel strategy team to help us create and deliver best-in-class customer experience. This is an opportunity to join a dynamic organization and a fast-paced team committed to delivering excellent customer experiences.



  • Create and implement funnel strategies and communications across multiple channels, including web/mobile, email, phone, etc.
  • Partner with the pricing team to deliver the right product offering with the optimal customer experience to each customer
  • Monitor funnel performance and identify opportunities to improve customers experience and engagement on site and mobile apps
  • Design and oversee execution of test & learn roadmap. Monitor test performance and make recommendations for rollout strategies based on deep learnings and insights
  • Innovate and improve funnel experience and customer engagement through leading edge solutions. Partner with product management, technology, and marketing operations teams to assess and implement new capabilities
  • Partner cross-functionally with internal stakeholders, vendors, and agencies to bring best-in class customer experience to market



  • 3-6 years of experience developing and implementing funnel, product, or multi-channel marketing strategies; focus on digital and mobile experience a plus
  • Experience developing product or marketing initiatives based on deep customer insights, both quantitative and qualitative
  • Analytical thinker with the ability to understand and translate data into customer facing action to drive measurable improvement in channel and business performance
  • Demonstrated track record driving business outcomes by rapidly acting on insights and bringing ideas to market with a focus on continuous optimization and test-and-learn
  • Strong communicator who can effectively share a strategy up, down and across cross functional teams
  • Great interpersonal skills. Desire to work both independently and collaboratively on diverse cross functional teams in a fast-paced environment
  • Proficient in SQL and MS suite. Working experience with Adobe Analytics and Tableau strongly preferred. Experience with one or more modeling tools (Python, R, Matlab, SAS, etc.) a plus




At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

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