CWM – Consumer and Wealth Management - Marketing Governance - New York

Location(s) US-NY-New York
Job ID
2021-83940
Schedule Type
Full Time
Level
Associate
Function(s)
Brand Management, Consumer Banking
Region
Americas
Division
Consumer and Wealth Management
Business Unit
Brand Mgmt and Comms
Employment Type
Employee

MORE ABOUT THIS JOB

Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.

 

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the Consumer and Wealth Management (CWM) marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our closely with teams in each line of business, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.

 

This role sits at the intersection of these two teams: divisionally aligned to meet the goals of Asset Management marketing, and a valuable member of the paid media COE driving specialty expertise and a unified approach to media across the firm.

RESPONSIBILITIES AND QUALIFICATIONS

Role Summary

This Associate will play a key role within the Consumer and Wealth Management division,  overseeing media governance for Marcus by Goldman Sachs, Ayco, Goldman Sachs Personal Financial Management and Goldman Sachs Private Wealth Management. Working with the CWM marketing teams, this Associate will help bring new advertising campaigns and tactics to market by partnering with Legal, Privacy, Compliance and Tech Risk to launch with appropriate controls.


Position Responsibilities

  • Act as the primary liaison between media planning teams and control teams to help bring new tactics/partners/ad experiences to market after being vetted to follow the firm’s guidelines for legal and reputational safety.
  • Create and improve processes that help us connect with consumers and get campaigns into market quickly, while protecting the business and brand.
  • Develop and implement a division wide approach to brand and reputation safety with best in class tools and processes
  • Standardize marketing governance processes across teams and products in the division to ensure that each campaign goes to market with consistent reviews and protection
  • Represent the marketing teams in key governance meetings and find ways to extend bring best-in-class marketing tactics safely across CWM businesses.
  • Oversee access to the marketing tech stack, helping onboard new team members, ensure minimum access needed and regularly audit access.
  • Work with Privacy to ensure media campaigns have appropriate controls for opt-out and other requirement, such as AdChoices
  • Partner with business analytics and product teams to seek and expand marketing tagging for site and media measurement.
  • Help onboard new marketing vendors working with Strategic Engagements, Privacy, Legal and Tech Risk.
  • Partner with brand, creative, compliance, legal and brand teams to ensure creative approval, trafficking and retention process is consistently executed in CWM.
  • Coordinate with community management teams and EO to ensure paid and organic social campaigns are executed with appropriate moderation and monitoring.
  • Act as a thought leader for standards in digital media related to fraud, viewability and the intersection of performance and brand safety

Qualifications

  • Deep knowledge of rules and regulations for privacy and brand safety across channels and within financial services
  • 6-8 years of experience in paid media strategy and execution, in either an agency or in-house paid media role
  • Experience working in a regulated industry, preferably financial services
  • A proven track record of partnering with control side teams, e.g. privacy, legal, compliance and tech risk
  • Knowledge and understanding of media planning principles, including objective setting, target audience creation, channel planning strategy, media analysis and budget management.
  • Detailed understanding the digital advertising ecosystem and the principles of how advertising technology can impact campaigns and brand
  • Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision.
  • Excellent communication and interpersonal skills, both written and oral.
  • Team-oriented, with confidence in interaction with multiple stakeholders and external partners
  • Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
  • Bachelor’s Degree (BA/BS)

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity