Executive Office-Global Paid Media Governance, Associate

Location(s) US-NY-New York
Job ID
2021-84266
Schedule Type
Full Time
Level
Associate
Function(s)
Executive Office
Region
Americas
Division
Executive Office
Business Unit
Global Marketing
Employment Type
Employee

MORE ABOUT THIS JOB

EXECUTIVE OFFICE

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

RESPONSIBILITIES AND QUALIFICATIONS

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

The COE for paid media is responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.


Role Summary

This Associate will play a key role within the Global Marketing COE,  overseeing media governance for all brand campaigns and One GS initiatives. This Associate will help bring new advertising campaigns and tactics to market by partnering with Legal, Privacy, Compliance and Tech Risk to launch with appropriate controls.

 


Position Responsibilities

  • Act as the primary liaison between media planning teams and control teams to help bring new tactics/partners/ad experiences to market after being vetted to follow the firm’s guidelines for legal and reputational safety.
  • Develop and implement a division wide approach to brand and reputation safety with best in class tools and processes
  • Standardize marketing governance processes across teams and products in the division to ensure that each campaign goes to market with consistent reviews and protection
  • Represent the marketing teams in key governance meetings and find ways to extend bring best-in-class marketing tactics
  • Oversee access to the marketing tech stack, helping onboard new team members, ensure minimum access needed and regularly audit access.
  • Partner with media analytics and product teams to seek and expand marketing tagging for site and media measurement.
  • Help onboard new marketing vendors working with Strategic Engagements, Privacy, Legal and Tech Risk.
  • Act as a thought leader for standards in digital media related to fraud, viewability and the intersection of performance and brand safety
  • Identify and explore industry changes and best practices to ensure a data-first approach that will deliver on measurable KPI’s

Qualifications

 

  • 6-8 years of experience in paid media strategy and execution, in either an agency or in-house paid media role
  • Experience working in a regulated industry (eg. Financial services, insurance, pharma)
  • A proven track record of partnering with control side teams, e.g. privacy, legal, compliance and tech risk
  • Knowledge and understanding of media planning principles, including objective setting, target audience creation, channel planning strategy, media analysis and budget management.
  • Detailed understanding the digital advertising ecosystem and the principles of how advertising technology can impact campaigns and brand
  • Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision.
  • Excellent communication and interpersonal skills, both written and oral.
  • Team-oriented, with confidence in interaction with multiple stakeholders and external partners
  • Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
  • Bachelor’s Degree (BA/BS)

 

ABOUT GOLDMAN SACHS

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