Vice President, Content Producer (Newsletters), Global Marketing

Location(s) US-NY-New York
Job ID
2021-84365
Schedule Type
Full Time
Level
Vice President
Function(s)
Executive Office
Region
Americas
Division
Executive Office
Business Unit
Global Marketing
Employment Type
Employee

MORE ABOUT THIS JOB

About the Executive Office

 

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ strategy and in supporting and enhancing the firm’s distinctive culture. Our goal is to provide our people, clients, shareholders and the broader public with information about the breadth of our global efforts, highlight our focus on delivering sustainable, long-term returns for our shareholders, and demonstrate our commitment to making an impact on the communities where we live and work and on society more broadly.

RESPONSIBILITIES AND QUALIFICATIONS

About Global Marketing

 

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, Goldman Sachs is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key COE roles in areas such as Brand, Media, Content, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve

Within Global Marketing sits the Content group, which is charged with representing Goldman Sachs to the public. They do this by:

  • Driving the full lifecycle of content for the firm, including strategy and planning, publishing, distribution, analytics, measurement and technology
  • Developing improved governance to ensure content is built for purpose, and can be leveraged across our full array of audiences and channels
  • Incubating new content formats and products while seeking new ways to reach and engage different audiences
  • Collaborating with content creators and editors-in-chief across the firm, uniting our commitment to innovation and experimentation in one of our greatest assets, our thought leadership and insights

Role Summary:

 

The Vice President, Content Producer (Newsletters) will play a key role in developing firm-wide newsletter content that supports Goldman Sachs’ thought leadership and targets key audiences and constituents to drive engagement and commercial outcomes. This individual will be tasked with writing and producing master-brand newsletter content and working alongside the divisions to align with firm-wide newsletters from multiple divisions. The ideal candidate will be an expert writer; someone with a passion for complex ideas and the confidence to use smart brevity to make them simple; and someone with a passion for finance, markets and critical issues impacting the global economy. They will report to the Vice President, Managing Editor. 

 

Position Responsibilities:

 

  • Manage content creation and production for the firm’s external newsletters, including the weekly BRIEFINGS newsletter and other to-be-developed newsletter products
  • Draft copy, edit and assemble new stories and aggregated content, working across the firm and divisional content leads to select the most relevant and impactful stories
  • Work with stakeholders and key voices across the firm to conduct original Q&As and features with Goldman Sachs experts.
  • Create content related to Goldman Sachs insights driving markets, industries and the global economy, for distribution in the form of videos, podcasts, infographics and articles.
  • Draft social copy for content and manage other elements related to distribution of content across digital and social channels.
  • Ability to translate complex ideas and maintain a standard of smart brevity
  • Think creatively about ways to evolve the newsletter product, format and packaging to engage and attract subscribers
  • Ability to work within a culture of performance, tying measurement analytics to content creation 
  • Oversee sending of newsletters and distribution to over 400K subscribers; manage template and other visual elements of the newsletter.
  • Manage subscription lists, working with distribution and strategy teams.

 

Position Qualifications:

  • Bachelor’s degree and a minimum of 5+ years of experience in journalism or communications.
  • Strong writing skills and sound editorial judgement, both specific to markets and finance as well as general editorial needs.
  • Experience in newsletters is required.
  • Experience optimizing content for Twitter, Instagram, LinkedIn and Facebook.
  • Experience with brand marketing teams and an understanding of messaging, campaign development, paid/owned distribution, and marketing analytics.
  • Strong project manager who is highly organized with excellent attention to detail and follow-through.
  • Excellent interpersonal and communication skills; comfort and ability to present complex material.
  • Collaborative work approach and ability to work well across a dynamic global team.

ABOUT GOLDMAN SACHS

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firm-wide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html.

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity