This Vice President will play a key role on the Wealth Management Marketing Team and Global Marketing Paid Media COE to manage and assess media strategies, opportunities and execution for Goldman Sachs Personal Financial Management, Goldman Sachs Private Wealth Management, and Ayco Personal Financial Management advertising campaigns.
Consumer and Wealth Management (CWM)
Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.
GOLDMAN SACHS MARKETING
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key center of excellence (COE) roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within Global Marketing sits the Consumer and Wealth Management (CWM) marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our closely with teams in each line of business, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.
This role sits at the intersection of these two teams: divisionally aligned to meet the goals of Wealth Management Marketing, and a valuable member of the paid media COE driving specialty expertise and a unified approach to media across the firm.
HOW YOU WILL FULFILL YOUR POTENTIAL
In collaboration with the MD of Paid Media and other COE colleagues, the VP will drive an integrated approach to planning and buying. The VP will craft a media strategy in support of each of the Wealth Managment's business' commercial and marketing goals, and assess opportunities for execution across all channels. As a close partner and collaborator with the media agency; this VP will act as a conduit between the agency, external vendors and publishers, and internal stakeholders to ensure that there is an alignment to the goals of the marketing strategy within the relevant media channels. The purview across the three businesses allows for a common application of strategy, martech platforms, and buying scale, while balanced with the distinct needs of each individual business and client type. This role requires expert media skills, a keen knowledge of the evolving media landscape, and a working understanding of institutional financial services and the capital markets.
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.
We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html
© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity