CWM, Wealth Management – Paid Media, Vice President – New York

Location(s) US-NY-New York
Job ID
Schedule Type
Full Time
Vice President
Consumer and Wealth Management
Business Unit
CWM Divisional Management
Employment Type



This Vice President will play a key role on the Wealth Management Marketing Team and Global Marketing Paid Media COE to manage and assess media strategies, opportunities and execution for Goldman Sachs Personal Financial Management, Goldman Sachs Private Wealth Management, and Ayco Personal Financial Management advertising campaigns.



Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.



Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key center of excellence (COE) roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the Consumer and Wealth Management (CWM) marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our closely with teams in each line of business, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.


This role sits at the intersection of these two teams: divisionally aligned to meet the goals of Wealth Management Marketing, and a valuable member of the paid media COE driving specialty expertise and a unified approach to media across the firm.



In collaboration with the MD of Paid Media and other COE colleagues, the VP will drive an integrated approach to planning and buying. The VP will craft a media strategy in support of each of the Wealth Managment's business' commercial and marketing goals, and assess opportunities for execution across all channels. As a close partner and collaborator with the media agency; this VP will act as a conduit between the agency, external vendors and publishers, and internal stakeholders to ensure that there is an alignment to the goals of the marketing strategy within the relevant media channels. The purview across the three businesses allows for a common application of strategy, martech platforms, and buying scale, while balanced with the distinct needs of each individual business and client type.  This role requires expert media skills, a keen knowledge of the evolving media landscape, and a working understanding of institutional financial services and the capital markets.

Position Responsibilities

  • Demonstrate full funnel paid media expertise and leadership, with a strong working knowledge of the wealth business needs
  • Work closely with divisional marketing lead and COE colleagues, to develop objectives, set goals and KPIs, co-ordinate paid media briefings, develop paid media strategies and go-to-market plans develop measurement and tracking plans.
  • Partner with agency and internal colleagues on the execution of plans, with distinct measurement plans. Aid team with understanding of timelines, briefing inputs and channel strategy planning for internal or external clients.
  • Provide feedback and assistance with multiple projects and quick decision making on media plans, when in market (in collaboration with marketing team).
  • Develop and own budget management for all media plans (including tracking of media authorizations, invoicing and reconciliation)
  • Partner with agency to track campaign measurement and determine optimizations for live plans, identifying new opportunities for learning agendas and cross-media tracking.
  • Identify and develop relationships with media partners across existing and new channels, that align with divisional marketing needs and goals.
  • Act as a media expert by keeping your finger on the pulse of new and emerging opportunities, as well as industry best practices regarding the most effective ways of reaching new audiences, optimizing ROAS and Brand Safety.



  • 10-15+ years of experience in paid media strategy and execution, in either an agency or in-house paid media role
  • Campaign experience with media plans that span multiple channels, including social media, brand partnerships, digital (display, SEM, programmatic), OTT / video, etc.
  • Knowledge and understanding of media planning principles, including target audience creation, channel planning strategy, media analysis and budget management.
  • Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision.
  • Excellent communication and interpersonal skills, both written and oral.
  • Team-oriented, with confidence in interaction with multiple stakeholders and external partners
  • Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
  • Hands-on Paid Media experience in financial services a plus, or a relevant media focused industry (e.g. Consumer Tech, Entertainment, Retail).
  • Bachelor's Degree (BA/BS) 




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